Danny's Knowledge Base Articles
SEO
A History of Google Algorithm Updates
- Danny Wales
- 15 minutes
Google is constantly improving their algorithm to better serve the user. In this article, our SEO Account Manager Georgia takes you down memory lane with a history of Google Algorithm updates. […]
SEO Website Design
Best Practices for Optimising Your Website for Mobile Devices
- Danny Wales
- 10 minutes
With mobile traffic surpassing desktop, focus on mobile-friendly content, local SEO, and voice search optimisation. Streamlined layouts, fast load times, and responsive design are essential for mobile, while desktop benefits from expanded menus and SERP visibility. […]
SEO
Local SEO – Ultimate Guide 2025
- Danny Wales
- 14 minutes
Local SEO is a type of SEO that focuses on organic search presence and visibility within areas such as states, cities, and suburbs. Local SEO applies to many different businesses, including Service Area Businesses (SABs) such as those doing SEO for tradies or businesses that have multiple physical locations, including shopfronts, clinics, dealerships, franchisees, and […]
SEO
How Does Page Speed Affect SEO
- Danny Wales
- 8 minutes
Page speed remains crucial for SEO and user experience in 2025. Optimising site speed improves search rankings, reduces bounce rates, and enhances conversions. Tools like Page Speed Insights, image compression, and caching strategies can help you monitor and improve website performance. […]
SEO
How Does Google’s Search Algorithm Work?
- Danny Wales
- 10 minutes
Google’s main goal is to serve the best search results possible. When Google provides relevant results, customers are more likely to use the search engine, which helps Google make money! But there’s over 50 billion websites in Google’s database, so how does it know which results to show? The answer is the Google Search Algorithm. […]
SEO
Everything on Google E-E-A-T
- Danny Wales
- 16 minutes
When you hear the term E-E-A-T, you may think Google has branched out into the restaurant business. While the giant does have its finger in many pies, dining isn’t one of them. Matt our SEO Specialist and Account Director delves into everything EEAT. […]