Ed's Knowledge Base Articles
Google Ads
Enhanced Conversions: What it Means and Why it Matters
- Ed Acosta
- 9 minutes
In the rapidly evolving world of digital marketing, conversion tracking has become critical in measuring campaign effectiveness. With advertisers facing ever-changing privacy regulations and the gradual decline of third-party cookies, there is an urgent need for a more robust, privacy-centric approach. Google Ads enhanced conversions provide that solution. In this article, we will delve into […]
Social Media
Best Practices for Setting Up Instant Forms on Meta
- Ed Acosta
- 11 minutes
Meta’s Instant Forms, formerly known as Facebook Lead Ads, are a powerful tool for generating leads, building email lists or gathering customer insights from social media campaigns. Instant Forms have a user-friendly design and seamless functionality that allows you to collect user information directly on the platform. […]
Social Media
The Do’s and Dont’s for the Best Meta Creative Strategy
- Ed Acosta
- 10 minutes
Creative assets are the cornerstone of every Meta Ads strategy. Using stunning images, videos and other visuals is the best way to attract attention from potential customers. […]
Google Ads
Top of funnel branding: leveraging paid ads for enhanced brand awareness
- Ed Acosta
- 9 minutes
Top-of-funnel branding is key to building trust and credibility with your audience. While paid ads drive quick results, long-term success lies in a full-funnel strategy. By expanding audiences and focusing on brand awareness, emerging brands can create opportunities for growth and lead generation, setting the foundation for sustained success. […]
Google Ads
What is Performance Max and is it Worth the Hype?
- Ed Acosta
- 8 minutes
Performance Max campaigns use Google’s latest AI technology to drive more conversions. These campaigns come with tradeoffs in visibility and control, but they’re a good option if you want to expand your business’ reach. […]
Google Ads Social Media
Why You Need a Multi-channel Paid Ads Strategy
- Ed Acosta
- 10 minutes
With consumers interacting across multiple platforms before making a purchase, a unified approach increases visibility, engagement, and conversions. This article explores the key benefits, top channels, and actionable steps to create a seamless strategy that delivers consistent branding and a superior customer experience. […]