Matt Bassos
Matt's Knowledge Base Articles
SEO
External Links and SEO
- Matt Bassos
- 12 minutes
This article explains how external links improve SEO by boosting website authority and rankings. Discover the benefits of linking to quality sources, building trust with search engines, and enhancing user experience through effective external link strategies to maximise your site’s overall performance. […]
SEO
Mastering Google Search Console
- Matt Bassos
- 12 minutes
Google Search Console is your ultimate tool for managing your website’s search visibility. From tracking performance and fixing technical issues to optimising user experience, this guide breaks down how to use GSC effectively to boost your site’s rankings and keep it technically sound. […]
SEO
How to Build Topical Authority with Content Hubs
- Matt Bassos
- 10 minutes
Building topical authority with content hubs improves your SEO, establishes your brand as a trusted resource, and delivers long-term benefits in visibility and engagement. Learn how to create and optimise a content hub strategy that keeps users informed and engaged. […]
SEO
Schema Markup For SEO
- Matt Bassos
- 14 minutes
Boost your website’s SEO with schema markup! Learn how to implement structured data for better visibility and rich search results. […]
SEO
Local Business Citations & SEO
- Matt Bassos
- 8 minutes
Your business is well-established with customers – but search engines like Google need to use business citations to confirm your information. High-quality business citations enhance your chances of appearing in the local search results. This increases visibility and drives more traffic to your website, helping you capture more customers. This article covers what you need […]
SEO
What is Technical SEO? (Technical SEO 101)
- Matt Bassos
- 15 minutes
Technical SEO covers a range of areas, including page speed, navigation and sitemaps. Keep reading, because Matt Bassos our SEO Account Director will tell you everything you need to know. […]