SEO

How to Use Google Trends.

Everything you do in the digital marketing space needs to be married to an overarching strategy. Building a website, writing blogs, posting on social media – those things are all great, but the effort isn’t worth anything if you can’t get them to work together. That’s where Google Trends can help out. One of the

SEO

Google’s SERP Features: Do They Improve CTR or is Google Stealing Your Traffic?

It’s no secret that we all want to show up in the top spot on Google’s Search Engine Results Page (SERP). That #1 organic position captures 39.6% of all clicks that happen on Google. Even the #2 spot only manages to pick up half as many clicks, and the percentages drop off sharply after that.

Google Ads

Google Ads Bidding Strategies: Which is the Best?

Heading into 2022, we can confidently say that Google Ads is more powerful than ever. Paid ad campaigns are a great way to grow your business and support your goals, and if you can keep your ad spend under control, then Google Ads can be super cost-effective. The amount you’ll need to spend varies a

Google Ads

How to Create a Profitable Google Ads Campaign with a Small Budget

Google Ads is still the king of the digital marketing world. Over the past 20 years, Google has poured countless hours into perfecting its system and making sure it’s really good at helping searchers find what they’re looking for. That effort has paid off for businesses that want to invest in digital marketing. Google Ads

Small Business

Marketing for Tradies

Is your phone not ringing? Are you dealing with a lot of tire kickers and jobs that aren’t even worth the drive-out? Joe Blow down the road has business coming out his ears and you don’t know how he does it? We understand marketing for tradies is a tough gig. That’s why we tailored our

Website Design

The web design trends you need to know for 2022

Your website is the virtual welcoming mat at the front door of your company, so it’s a pretty important place to make a great first impression. But how can you create a killer online space that’s going to invite customers to kick off their shoes, step inside and invest in your product or services? There