SEO

How Voice Search Will Change Digital Marketing

“Voice search will change digital marketing.” This is a claim you’ve probably heard multiple times! And no wonder – a 2018 study found that 57% of Australians have adopted voice search, and the number is only bound to have grown since. This means brands across the board must make sure they have all their bases covered. The

July 29, 2020

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SEO

How to Find the Right Keywords for SEO

Keyword research is one of the most important steps when laying the foundations of your SEO campaign. In fact, keywords can make or break your campaign, because they influence the type of traffic you’ll get from SEO. The end goal of SEO is to bring your business more leads or sales, which is why you need to choose

July 22, 2020

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Social Media

What are the best social media platforms for business?

July 15, 2020

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Website Design

What Makes A Good Ecommerce Website?

Imagine this… you’ve been pondering buying a new pair of jeans for this winter season and finally decide it’s time to make the deal. At the shops you visit two stores; one is disorganized, clothes have fallen off the shelves or hangers, you’re not greeted by staff and overall, the atmosphere is underwhelming and uncomfortable. The

July 8, 2020

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SEO

What Is a Long-Tail Keyword in SEO?

July 1, 2020

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Digital Marketing, Small Business

What Is Digital Marketing?

The average person spends 6 hours and 42 minutes online each day. That speaks volumes on how important it is for businesses to show up online through digital marketing. But what is digital marketing? Arguably the most important form of marketing of our time. What is meant by digital marketing? Digital marketing stands for all marketing activities

June 24, 2020

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Digital Marketing, Small Business

Small Business Banter: How to Close a Lead from Google, with Dawson Electric’s Kristine Dawson

So you’ve set up your digital marketing campaigns on Google, researched your keywords carefully, targeted to the right audience and maybe even got a killer landing page built… so now you sit back and wait for the business to start rolling in, right? Not quite. Here’s the deal: while a quality Google Ads campaign will get people sending you

November 26, 2019

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SEO

7 Free SEO Tools for Beginners

March 19, 2019

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SEO

Do Google Ads Help SEO? 4 Ways Ads Improve Rankings

“Do Google Ads help SEO?” “Which one should I do, SEO or Google Ads?” These are questions we get asked almost daily. We’re more than happy to answer, and here’s why: so many small business owners are still not leveraging Google Ads to boost their SEO efforts! So, read on to find out why Google Ads (previously known as Google

March 10, 2018

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