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- Case Study
- Dawson Electric
We helped this Brisbane electrical business increase their revenue by 23% and rank #1 for ‘Electrician Brisbane’ on Google.
Results Overview
- 23% increase in annual revenue
- Ranked #1 for “Electrician Brisbane”
- 22% increaase in monthly leads
The Client
Dawson Electric is a family-owned electrician helping homes and businesses across Brisbane. Since 2007, they’ve built up a reputation as Brisbane’s most trusted electrician, offering competitive rates and fast emergency response times.
The Strategy
We’ve been looking after Dawson since 2018, and we haven’t been twiddling our thumbs. Years of quality content has given their website an unmatched level of authority, but we went beyond that. We designed a combined Google Ads and SEO strategy that targeted high-intent keywords. That meant less time wasters and more ready-to-book customers that quickly turned into paying jobs.
To support the increase in interest, we build a long-term lead generation plan that could scale with their goals. That meant new contact forms to make it easier for users to convert and campaigns to target new services as they’re rolled out in real time.
The Results
23% increase
In annual revenue
Ranked #1
For ‘Electrician Brisbane’ on Google
22% increase
In quality online leads
By focusing on high-intent keywords, we got rid of the tyre kickers and boosted leads by 22% in service areas they actually wanted to target.
Our team’s effort building quality content has given them a level of authority many businesses can only dream of. When a potential customer Googles ‘Electrician Brisbane,’ Dawson Electric is the first name they’ll see in organic results.
All of that came together to boost their annual revenue by 23%.
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