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Wired for success! How we more than tripled this electrician's revenue
Dawson Electric is a family owned and operated electrician that works throughout Brisbane. They provide both residential and commercial electrical services.
The Dawson Electric team prides themselves on quality workmanship, honest advice and an on-time guarantee. As one of our oldest clients, Gordon Digital has always had a close relationship with Dawson Electric.
While new competition was putting pressure on the business, the work we’d done in previous years put Dawson Electric in a good position to claim #1 for "electrician brisbane"
RESULTS OVERVIEW
3.2x
annual revenue
152%
increase in YOY leads
24%
reduced Google Ads cost per lead
The Details • The Details • The Details • The Details
Dawson Electric is a long-term client with Gordon Digital. Our SEO strategy allowed them to hold the #1 position for ‘electrician brisbane’ for multiple years. Increased competition has caused their rankings to slip, and they wanted to grow their SEO investment and stay on top of the industry.
The Client’s Goals
- Maintain the #1 position for ‘electrician brisbane’
- Outperform competitors in organic search and Google Ads
Our Challenges
- New competitors investing heavily in SEO were causing Dawson’s organic rankings to slip
- New competitors causing Dawson’s ad campaigns to lose visibility and positioning
- Fluctuating Google Ads costs make it difficult to manage campaigns
The Strategy • The Strategy • The Strategy • The Strategy
Project Overview
Campaign Reporting Period
Increased competition in the organic and paid search space was becoming a challenge for Dawson Electric. With the goal of growing their business throughout 2023, they decided it was time to double down on their marketing efforts.
Gordon Digital has been running Dawson’s SEO since 2018. This means their website has lots of authority and high quality content. Our revamped strategy built on our past success, but increased our focus on link building, creating location-specific service pages, and improving the website’s User Experience. A major part of this process was building new contact forms that made it simpler for users to convert. The new forms capture more detailed information that also helps Dawson Electric turn enquiries into paying jobs.
The story was similar on the Google Ads front. Our revised campaigns were strengthened with extra budget that allowed us to target all of Dawson’s core services. We also designed ad campaigns to target their new service – EV charger installation. Our EV charging ads were able to generate lots of high-quality leads at a relatively low cost, helping Dawson establish themselves in a new market.
Services Used
Google Advertising
Instantly gain top of page visibility on Google. Our Google Advertising specialists use compelling copywriting and conversion optimisation strategies to create a tap of leads and sales for your business.
SEO
A tailored Search Engine Optimisation strategy is the key to outranking your competitors on Google and providing a clear journey to your engaging with your business. Whether its leads or sales you are after, our SEO strategy is aimed to help you achieve your business goals.
The Outcome • The Outcome • The Outcome • The Outcome
Reworking our SEO and Google Ads strategies helped Dawson triple their revenue in a single year.
Results Overview
3.2x
annual revenue
Reviving Dawson Electric’s digital marketing campaigns had a huge impact, with the business tripling its revenue over the previous year! That success not only supports their day-to-day business, it’s going to help Dawson Electric hit their growth goals in 2024.
152%
increase in YOY leads
Strong Google Ads performance delivered 528 leads and an 83.73% conversion rate. Add that to the 265 organic conversions we earned with SEO, and 2023 was a very good year for Dawson Electric!
24%
reduced Google Ads cost per lead
Reworking our Google Ads campaign also allowed us to decrease cost per conversion by 23.93%. That money could then be reinvested into running more ads and driving even more leads.