Industry
- Education
- Trade
Article Tags
- Google Ads
- SEO
Get Skilled Training Sparks a 71% Lead Surge
Get Skilled Training
Get Skilled Training is a Registered Training Organisation (RTO) that focuses on air conditioning and electrical certifications. Their courses are a crucial stepping stone for anyone looking to build their career.
Get Skilled Training aims to nurture leads, provide education and encourage new enrolments from their users.
RESULTS OVERVIEW
71%
increase in organic leads
60%
more organic traffic
41x
position #1 keywords
The Details • The Details • The Details • The Details
Get Skilled Training offers tailored programs to their students. They help people grow their careers, and SEO is the best way to reach students at every stage of their journey.
The Client’s Goals
- Expand search visibility for courses
- Increase enrolments in new course offerings
- Stay ahead of the competition
Our Challenges
- Education is a competitive industry, and there is lots of competition for course-related keywords
- Get Skilled Training offers highly technical courses and it’s crucial that all website information is accurate and up to date
- Many of the client’s course offerings relate to low-volume keywords that limit our ability to generate enrolments
The Strategy • The Strategy • The Strategy • The Strategy
Get Skilled Training came to Gordon in early 2023. They already had excellent search visibility for their most popular courses, but the business was expanding and they needed a way to compete.
Project Overview
Campaign Reporting Period
We designed an SEO campaign based on content. During the first stage, we developed new course pages and revised existing course pages. The aim was to improve visibility in search rankings and resolve issues with user experience.
During the second stage of the campaign, we created content to target various stages of a student’s search journey. This content has generated a large amount of organic traffic and become a valuable source of leads.
Services Used
Google Advertising
Instantly gain top of page visibility on Google. Our Google Advertising specialists use compelling copywriting and conversion optimisation strategies to create a tap of leads and sales for your business.
SEO
A tailored Search Engine Optimisation strategy is the key to outranking your competitors on Google and providing a clear journey to your engaging with your business. Whether its leads or sales you are after, our SEO strategy is aimed to help you achieve your business goals.
The Outcome • The Outcome • The Outcome • The Outcome
Our SEO campaign has helped Get Skilled Training stay ahead of the competition and generate more than enough leads to grow the business.
Results Overview
71%
increase in organic leads
By improving the search visibility of course pages and creating lead-generation content, we were able to grow the client’s organic leads by 71%.
60%
more organic traffic
Our content optimisations ensure Get Skilled Training shows up when customers are searching. This has led to a 60% growth in organic engaged sessions, with many of these sessions converting!
41x
position #1 keywords
We’re now at the top of Google for 41 high-value keywords. These keywords bring in engaged traffic, leads and potential customers that are searching for more information about education.