Industry
- Finance
Article Tags
- SEO
Top position secured for this top tier firm.
Kings Patent & Trade Marks Attorneys (also known as Kings) is an intellectual property firm based in Brisbane. They help businesses, creatives and innovators to protect their intellectual property in countries all over the world.
Kings offer specialty services in mechanical engineering, life sciences, software and ICT, and mining technologies, setting them apart in the industry.
RESULTS OVERVIEW
144%
increase in online enquiries
103%
increase in organic traffic
11x
position #1 keywords on Google
The Details • The Details • The Details • The Details
For Kings, each new client has a substantial lifetime value, so our campaigns focus on delivering traffic and leads that help them connect with potential customers.
The Client’s Goals
- Improve brand visibility and awareness
- Increase website traffic
- Increase the number of high quality leads
Our Challenges
- Law is a challenging industry, with many competitors investing in aggressive SEO campaigns that make it difficult to rank
- As a Your Money Your Life (YMYL) topic, it’s important that all content published on Kings’ website is accurate, well-researched and well-written
The Strategy • The Strategy • The Strategy • The Strategy
Project Overview
Campaign Reporting Period
Kings has shown consistent growth since joining Gordon in 2020. Our campaigns have remained consistent over the years, with the main focus being on brand visibility and lead generation.
To ensure Kings always has the leads they need, we invest heavily in developing well-researched blog content. This improves their website authority and has led to a substantial increase in traffic.
Each article is carefully researched and referenced, making heavy use of high-authority government sources. Along with a dedicated backline acquisition program, this has helped us raise the profile of Kings’ website and turn them into an industry authority.
This is paired with periodic updates to the website. Updating core service pages ensures we’re always compliant with Google’s YMYL regulations, and that clients can find the information they’re searching for.
Services Used
SEO
A tailored Search Engine Optimisation strategy is the key to outranking your competitors on Google and providing a clear journey to your engaging with your business. Whether its leads or sales you are after, our SEO strategy is aimed to help you achieve your business goals.
The Outcome • The Outcome • The Outcome • The Outcome
We're thrilled with our progress so far. Here's a small sample of the results we've been able to achieve through this campaign.
Results Overview
144%
increase in online enquiries
Improving the visibility of the Kings website has paid off in lead generation. As we’ve optimised the website and published high quality content, we’ve managed to increase organic conversions by 143.75%. This delivers a steady stream of new leads that ensures Kings is always growing!
103%
increase in organic traffic
11x
position #1 keywords on Google
Kings has consistently held Google’s #1 ranking for the search phrase “intellectual property attorney”. We also hold the #1 position for 10 other relevant keywords, which has increased organic traffic by 102.66%.