Industry
- Trade
Article Tags
- Google Ads
- SEO
A strategy that's moving this Diesel Mechanic ahead of the competition
Kel Stanton’s Mobile Diesel Service provides repairs and maintenance for diesel vehicles and equipment in Brisbane.
They specialise in mobile diesel servicing for fleets. Kel Stantan and his team have been in business since 2008, offering reliable services that keep Brisbane’s trucks moving.
RESULTS OVERVIEW
325%
Increase in organic traffic
46%
Increase in organic website leads
25
Keywords on page 1 of Google
The Details • The Details • The Details • The Details
Kel Stanton’s Mobile Diesel Service is a long time client with Gordon Digital. A partnership that continues to support the growth for servicing the trucks and heavy diesel equipment industry.
The Client’s Goals
- Re-target Google Ads and SEO strategies to focus on trucks and heavy diesel clients
- Expand campaigns to incorporate North Brisbane and Sunshine Coast regions
- Generate high value commercial leads and enquiries
Our Challenges
- Differentiating between passenger vehicles and commercial enquiries requires careful targeting
- The ad space for heavy diesel mechanics is competitive, and keyword bidding can be expensive
The Strategy • The Strategy • The Strategy • The Strategy
Project Overview
Campaign Reporting Period
Repositioning Kel Stanton’s Mobile Diesel Service meant we needed to change our existing SEO and Google Ads campaigns.
For SEO, we were able to build on our past work to refine service pages and core keywords around the new brand strategy. We complemented that with onpage optimisations, new blog content and a dedicated link building campaign.
We also optimised the client’s Google My Business profile to help them reach an audience in North Brisbane and the Sunshine Coast. While they’re based in Caboolture, previous campaigns focused on the Brisbane area, so we needed to expand our horizons to improve their local marketing.
Our Google Ads campaigns needed the same work. With fresh research, we were able to refine our keyword selection. The new ads targeted fleet operators, truck drivers and owners, and businesses that use heavy diesel equipment.
These are the highest value clients for Kel Stanton’s Mobile Diesel, and Google Ads was a great way to reach the audience.
Services Used
Google Advertising
Instantly gain top of page visibility on Google. Our Google Advertising specialists use compelling copywriting and conversion optimisation strategies to create a tap of leads and sales for your business.
SEO
A tailored Search Engine Optimisation strategy is the key to outranking your competitors on Google and providing a clear journey to your engaging with your business. Whether its leads or sales you are after, our SEO strategy is aimed to help you achieve your business goals.
The Outcome • The Outcome • The Outcome • The Outcome
We're thrilled with our progress so far. Here's a small sample of the results we've been able to achieve through this campaign.
Results Overview
325%
Increase in organic traffic
Improvements in keyword rankings saw a 324.75% increase in organic website traffic. The best-performing pages included Mobile Roadworthy Certificates and Pre-Purchase Inediaections, two of the client’s highest margin services.
46%
Increase in organic website leads
Our Google Ads and SEO campaigns worked together to increase the number of leads throughout the year. For SEO, we saw a 45.83% increase in organic conversions, as well as 30.07% increase in leads through Google Ads.
25
Keywords on page 1 of Google
The tweaks we made as part of our SEO campaign resulted in 25 web pages ranking within the top #10 positions on Google. These pages were mostly service and conversion-focused pages, as well as some supporting blog content.