- Case Study
- McCarthy Homes
We helped this luxury custom builder grow their project volume by 28% and increase their average build value by 300K
Results Overview
- 31% increase in annual revenue
- 28% more new build projects in the first year
- 69% jump in average project value
The Client
McCarthy Homes is a South East Queensland-based builder creating luxury homes tailored to each client’s lifestyle. They wanted to boost visibility in Brisbane, the Sunshine Coast, and the Gold Coast, but only wanted serious buyers ready to build.
The Strategy
The first step was a major overhaul of their Google and Meta ads strategy. No builder wants to waste money targeting leads that don’t have the budget or are located outside of their build location. We built a laser-focused strategy that targeted custom build enquiries of $1 million and over.
To make sure we weren’t just adding filler, we designed a questionnaire to filter out low-quality leads through Meta.
We supported that location-based targeting with local SEO optimisation, building in authority in key areas that would be more likely to convert. Our strategic content positioned McCarthy Homes as a trustworthy builder that could handle challenging blocks and unique designs.
The Results
31% increase
28% more
69% jump
Our strategies paid off immediately with 28% more new build projects annually. In the first year alone, that meant a jump from 68 to 94 new builds.
The SEO strategy led to a dramatic increase in their visibility too, with a 324% increase in organic traffic, and 51 keywords in the number-one position on Google. And they didn’t sacrifice quality for quantity either. Average project value increased 69% from $450K to 750K.
And the best part? A whopping 31% increase to their annual revenue.
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