Industry
- Education
Article Tags
- Google Ads
More childcare enrolments for less.
Shapes Early Learning provides early childhood education and childcare for children aged between 6 weeks and 5 years. They offer personalised learning plans in a caring and supportive environment that is designed to inspire children’s growth and development.
RESULTS OVERVIEW
1309%
increase in enrolment enquiries
781%
increase in conversion rate
92%
decrease in cost per enquiry
The Details • The Details • The Details • The Details
The Client’s Goals
- Increase brand awareness of for their new brand
- Generate enrolment enquiries
Our Challenges
- Shapes Early Learning launched their first childcare centre in mid-November 2023 in Redbank Plains. Being a brand new centre with no brand presence the largest challenge we identified is the need to build trust immediately.
The Strategy • The Strategy • The Strategy • The Strategy
As a new brand operating in a specific location it was important to develop campaigns that were targeted towards the right audience.
Project Overview
Campaign Reporting Period
This required implementing radial location targeting, demographic segmentation, and in-market positioning. A search campaign was run in conjunction with a display campaign, which served the purpose of increasing awareness at scale whilst driving qualified leads through selective keyword targeting.
Services Used
Google Advertising
Instantly gain top of page visibility on Google. Our Google Advertising specialists use compelling copywriting and conversion optimisation strategies to create a tap of leads and sales for your business.
The Outcome • The Outcome • The Outcome • The Outcome
We're thrilled with our progress so far. Here's a small sample of the results we've been able to achieve through this campaign.
Results Overview
1309%
increase in enrolment enquiries
781%
increase in conversion rate
92%
decrease in cost per enquiry