Loyalty starts with trust, and personalisation builds that bond. Customers engage more with ads that feel tailored to them. Machine learning enables scalable personalisation through Google’s automation, helping meet consumer expectations for relevant experiences across devices and boosting engagement effectively.
Read articleThe challenge is that Google Ads is a complex ecosystem. Executed correctly, Google Ads can be a time and cost-effective source of new leads for your business. Executed poorly, Google Ads can be an expensive and time-consuming exercise.
If you want to make the most of your Google Ads campaigns, it’s a good idea to learn more about how the system works.
In this article, we’ll discuss Quality Score and Ad Rank, two of the most important factors in the performance of Google Ads campaigns.
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