Google Ads
Enhanced Conversions: What it Means and Why it Matters
- Ed Acosta
- 9 minutes
In the rapidly evolving world of digital marketing, conversion tracking has become critical in measuring campaign effectiveness. With advertisers facing ever-changing privacy regulations and the gradual decline of third-party cookies, there is an urgent need for a more robust, privacy-centric approach. Google Ads enhanced conversions provide that solution. In this article, we will delve into […]
Strategy
What is Digital Marketing?
- Jessica Gordon
- 12 minutes
Digital marketing is the umbrella term we use to describe all marketing activities (e.g., email, social media, SEO) carried out through digital devices (e.g., laptops, tablets, and mobile phones). […]
SEO
External Links and SEO
- Matt Bassos
- 12 minutes
This article explains how external links improve SEO by boosting website authority and rankings. Discover the benefits of linking to quality sources, building trust with search engines, and enhancing user experience through effective external link strategies to maximise your site’s overall performance. […]
Social Media
Best Practices for Setting Up Instant Forms on Meta
- Ed Acosta
- 11 minutes
Meta’s Instant Forms, formerly known as Facebook Lead Ads, are a powerful tool for generating leads, building email lists or gathering customer insights from social media campaigns. Instant Forms have a user-friendly design and seamless functionality that allows you to collect user information directly on the platform. […]
SEO
Mastering Google Search Console
- Matt Bassos
- 12 minutes
Google Search Console is your ultimate tool for managing your website’s search visibility. From tracking performance and fixing technical issues to optimising user experience, this guide breaks down how to use GSC effectively to boost your site’s rankings and keep it technically sound. […]
Social Media
The Do’s and Dont’s for the Best Meta Creative Strategy
- Ed Acosta
- 10 minutes
Creative assets are the cornerstone of every Meta Ads strategy. Using stunning images, videos and other visuals is the best way to attract attention from potential customers. […]