SEO
External Links and SEO
- Matt Bassos
- 12 minutes
This article explains how external links improve SEO by boosting website authority and rankings. Discover the benefits of linking to quality sources, building trust with search engines, and enhancing user experience through effective external link strategies to maximise your site’s overall performance. […]
Social Media
Best Practices for Setting Up Instant Forms on Meta
- Ed Acosta
- 11 minutes
Meta’s Instant Forms, formerly known as Facebook Lead Ads, are a powerful tool for generating leads, building email lists or gathering customer insights from social media campaigns. Instant Forms have a user-friendly design and seamless functionality that allows you to collect user information directly on the platform. […]
SEO
Mastering Google Search Console
- Matt Bassos
- 12 minutes
Google Search Console is your ultimate tool for managing your website’s search visibility. From tracking performance and fixing technical issues to optimising user experience, this guide breaks down how to use GSC effectively to boost your site’s rankings and keep it technically sound. […]
Social Media
The Do’s and Dont’s for the Best Meta Creative Strategy
- Ed Acosta
- 10 minutes
Creative assets are the cornerstone of every Meta Ads strategy. Using stunning images, videos and other visuals is the best way to attract attention from potential customers. […]
Google Ads
Top of funnel branding: leveraging paid ads for enhanced brand awareness
- Ed Acosta
- 9 minutes
Top-of-funnel branding is key to building trust and credibility with your audience. While paid ads drive quick results, long-term success lies in a full-funnel strategy. By expanding audiences and focusing on brand awareness, emerging brands can create opportunities for growth and lead generation, setting the foundation for sustained success. […]
Google Ads
How to Calculate Ad Spend for Your Trade Business: A Step-by-Step Guide
- Jessica Gordon
- 5 minutes
Did you know that 76% of small businesses waste their Google advertising budget on ineffective campaigns? Every dollar counts in trade businesses. A plumber, electrician, or carpenter can’t afford to throw money at advertising without a solid calculation strategy. The outcome would be similar to fixing a leak without proper tools – it simply won’t […]