What is Digital Marketing?
Digital marketing is the umbrella term we use to describe all marketing activities (e.g., email, social media, SEO) carried out through digital devices (e.g., laptops, tablets, and mobile phones).
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Jessica Gordon
Founder and Managing Director
Jess is the founder and Managing Director around here! Although she studied teaching, digital marketing was the true calling for Jess, and she’s been immersed in the industry for nearly two decades. Outside work, you can find Jess in the stands of a Brisbane Lions game, camping or spending quality time with her family.
15+ Years Facilitating Business Growth
10+ Years Experience in Digital Marketing
Jessica's knowledge-centre Articles
How to Calculate Ad Spend for Your Trade Business: A Step-by-Step Guide
Did you know that 76% of small businesses waste their Google advertising budget on ineffective campaigns? Every dollar counts in trade businesses. A plumber, electrician, or carpenter can’t afford to throw money at advertising without a solid calculation strategy. The outcome would be similar to fixing a leak without proper tools – it simply won’t […]
Read articleHow to Build a Digital Marketing Funnel
Every business needs a steady flow of new customers. But where do those customers come from? How do you guide them from clicking on an ad to actually making a purchase? How do you turn a one-off purchase into repeat business? The answer lies in digital marketing funnels.
Read articleHow To Set Digital Marketing Goals in 2024
Businesses are spending more than ever on digital marketing. Having a clear plan is the best way to start the new year on the right foot. This article will guide you through the process of creating your marketing goals and ensuring they’re aligned to your business plan.
Read articleThe Basics of Keyword Research
Keyword research is how we connect the content on our websites with the search terms that customers are looking for. In this article our Director provides an in deth guide to the basics of keyword research.
Read articleWhat is SEO?
The internet is one of the last wild frontiers. It’s not wild because of the content – it’s wild because of its sheer size. If that’s the case, how does anyone find anything amongst the noise? In this article we explore all things SEO.
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