Google Ads
What is Performance Max and is it Worth the Hype?
- Ed Acosta
- 8 minutes
Performance Max campaigns use Google’s latest AI technology to drive more conversions. These campaigns come with tradeoffs in visibility and control, but they’re a good option if you want to expand your business’ reach. […]
Google Ads Social Media
Why You Need a Multi-channel Paid Ads Strategy
- Ed Acosta
- 10 minutes
With consumers interacting across multiple platforms before making a purchase, a unified approach increases visibility, engagement, and conversions. This article explores the key benefits, top channels, and actionable steps to create a seamless strategy that delivers consistent branding and a superior customer experience. […]
SEO
How to Build Topical Authority with Content Hubs
- Matt Bassos
- 10 minutes
Building topical authority with content hubs improves your SEO, establishes your brand as a trusted resource, and delivers long-term benefits in visibility and engagement. Learn how to create and optimise a content hub strategy that keeps users informed and engaged. […]
Google Ads
The Importance of Personalisation in Google Ads
- Ed Acosta
- 9 minutes
Loyalty starts with trust, and personalisation builds that bond. Customers engage more with ads that feel tailored to them. Machine learning enables scalable personalisation through Google’s automation, helping meet consumer expectations for relevant experiences across devices and boosting engagement effectively. […]
SEO
Schema Markup For SEO
- Matt Bassos
- 14 minutes
Boost your website’s SEO with schema markup! Learn how to implement structured data for better visibility and rich search results. […]
SEO
A History of Google Algorithm Updates
- Danny Wales
- 15 minutes
Google is constantly improving their algorithm to better serve the user. In this article, our SEO Account Manager Georgia takes you down memory lane with a history of Google Algorithm updates. […]