Google Ads
Top of funnel branding: leveraging paid ads for enhanced brand awareness
- Ed Acosta
- 9 minutes
Top-of-funnel branding is key to building trust and credibility with your audience. While paid ads drive quick results, long-term success lies in a full-funnel strategy. By expanding audiences and focusing on brand awareness, emerging brands can create opportunities for growth and lead generation, setting the foundation for sustained success. […]
Google Ads
How to Calculate Ad Spend for Your Trade Business: A Step-by-Step Guide
- Jessica Gordon
- 5 minutes
Did you know that 76% of small businesses waste their Google advertising budget on ineffective campaigns? Every dollar counts in trade businesses. A plumber, electrician, or carpenter can’t afford to throw money at advertising without a solid calculation strategy. The outcome would be similar to fixing a leak without proper tools – it simply won’t […]
Google Ads
What is Performance Max and is it Worth the Hype?
- Ed Acosta
- 8 minutes
Performance Max campaigns use Google’s latest AI technology to drive more conversions. These campaigns come with tradeoffs in visibility and control, but they’re a good option if you want to expand your business’ reach. […]
Google Ads Social Media
Why You Need a Multi-channel Paid Ads Strategy
- Ed Acosta
- 10 minutes
With consumers interacting across multiple platforms before making a purchase, a unified approach increases visibility, engagement, and conversions. This article explores the key benefits, top channels, and actionable steps to create a seamless strategy that delivers consistent branding and a superior customer experience. […]
SEO
How to Build Topical Authority with Content Hubs
- Matt Bassos
- 10 minutes
Building topical authority with content hubs improves your SEO, establishes your brand as a trusted resource, and delivers long-term benefits in visibility and engagement. Learn how to create and optimise a content hub strategy that keeps users informed and engaged. […]
Google Ads
The Importance of Personalisation in Google Ads
- Ed Acosta
- 9 minutes
Loyalty starts with trust, and personalisation builds that bond. Customers engage more with ads that feel tailored to them. Machine learning enables scalable personalisation through Google’s automation, helping meet consumer expectations for relevant experiences across devices and boosting engagement effectively. […]