Social Media
The Do’s and Dont’s for the Best Meta Creative Strategy
- Ed Acosta
- 10 minutes
Creative assets are the cornerstone of every Meta Ads strategy. Using stunning images, videos and other visuals is the best way to attract attention from potential customers. […]
Google Ads
Top of funnel branding: leveraging paid ads for enhanced brand awareness
- Ed Acosta
- 9 minutes
Top-of-funnel branding is key to building trust and credibility with your audience. While paid ads drive quick results, long-term success lies in a full-funnel strategy. By expanding audiences and focusing on brand awareness, emerging brands can create opportunities for growth and lead generation, setting the foundation for sustained success. […]
Google Ads
How to Calculate Ad Spend for Your Trade Business: A Step-by-Step Guide
- Jessica Gordon
- 5 minutes
Did you know that 76% of small businesses waste their Google advertising budget on ineffective campaigns? Every dollar counts in trade businesses. A plumber, electrician, or carpenter can’t afford to throw money at advertising without a solid calculation strategy. The outcome would be similar to fixing a leak without proper tools – it simply won’t […]
Google Ads
What is Performance Max and is it Worth the Hype?
- Ed Acosta
- 8 minutes
Performance Max campaigns use Google’s latest AI technology to drive more conversions. These campaigns come with tradeoffs in visibility and control, but they’re a good option if you want to expand your business’ reach. […]
Google Ads Social Media
Why You Need a Multi-channel Paid Ads Strategy
- Ed Acosta
- 10 minutes
With consumers interacting across multiple platforms before making a purchase, a unified approach increases visibility, engagement, and conversions. This article explores the key benefits, top channels, and actionable steps to create a seamless strategy that delivers consistent branding and a superior customer experience. […]
SEO
How to Build Topical Authority with Content Hubs
- Matt Bassos
- 10 minutes
Building topical authority with content hubs improves your SEO, establishes your brand as a trusted resource, and delivers long-term benefits in visibility and engagement. Learn how to create and optimise a content hub strategy that keeps users informed and engaged. […]