Increase in website leads
Increase in traffic
Increase in reach
Churchill Education (“Churchill”) is a Queensland-based company that specialises in helping people turn their job skills into recognised qualifications. Founded by husband and wife duo Randall and Tricia, Churchill came about as a way to help employees transfer their on-the-job training into qualifications through Recognition of Prior Learning (RPL). Although Randall and Tricia had already put in the hard work of building a business, they were limited by small online audiences and the lack of a dedicated sales funnel. Prior to joining Gordon Digital Churchill had run ad campaigns on Facebook without much success, and they knew they would need a helping hand to get more out of the platform.
Churchill Education came on board with Gordon Digital in 2020 for our Paid Facebook Advertising services. Immediately seeing the problems in their current strategy, our Paid Ads team got to work developing a plan that would help Churchill spread the word about the work they were doing. With their small audience and limited reach, we identified that a middle of funnel strategy would be the best investment. Pairing engaging creative, fantastic copy and custom audiences, we implemented an advertising campaign designed to capture people who were switching careers and thinking about RPL.
Nine months later our Paid Social team commenced a second campaign targeting the top of the buying funnel. Spreading the word about Churchill’s services was the next frontier for reaching potential customers and expanding the business’ social media success.
We’re proud to report that our Paid Social experts were able to give Churchill a serious boost throughout 2021! The middle funnel ad campaign we ran during the year led to a 182.09% increase in their Facebook reach. We used that improvement to generate far bigger gains though, with the campaign attracting 1,719 link clicks. That’s an increase of 677.83% over the previous year! But the wins don’t stop there, because that same campaign also received 200 website leads, an increase of 1900%.
The top of funnel campaign we ran was another success that did a lot of work to increase the brand’s visibility amongst their audience. In total the campaign reached 37,419 people between September 2021 and January 2022, bringing in 726 link clicks. With a total campaign spend of just $471.74, that means the average cost per click was just under $0.65, well below the average cost per click of most Facebook ad campaigns.
Enthusiasm, creativity and proactive approach
Leonie Orton - Churchill Education
Thank you Gordon Digital for your continual enthusiasm, creativity and proactive approach. It's a pleasure working with you.