Category: SEO

How AI is changing the way Search Engine Optimisation works SEO is a pretty big deal these days. If you want people to be able to find your business when they’re searching online, SEO is the tool you need. But SEO has always been a bit of a challenge. It’s a time-consuming, long-term strategy, and […]

Website authority is one of the most important things Google measures when it’s ranking your website.  Authority is Google’s way of judging how helpful the content on your site is. The higher your authority, the higher your ranking. In most cases, high authority scores are earned by having strong hyperlinks between your website and other […]

It’s no secret that we all want to show up in the top spot on Google’s Search Engine Results Page (SERP). That #1 organic position captures 39.6% of all clicks that happen on Google. Even the #2 spot only manages to pick up half as many clicks, and the percentages drop off sharply after that. […]

“Voice search will change digital marketing.” This is a claim you’ve probably heard multiple times! And no wonder – a 2018 study found that 57% of Australians have adopted voice search, and the number is only bound to have grown since. This means brands across the board must make sure they have all their bases covered. The […]

“Do Google Ads help SEO?” “Which one should I do, SEO or Google Ads?” These are questions we get asked almost daily. We’re more than happy to answer, and here’s why: so many small business owners are still not leveraging Google Ads to boost their SEO efforts! So, read on to find out why Google Ads (previously known as Google […]

So, you’ve heard about SEO and understand why you should hire an expert to begin optimising your website. Now you’re probably wondering how to choose the right company, which can feel scary and intimidating. After all, there’s time and money on the line, both of which are scarce for the small business owner. We’re well and truly […]