Google AdWords Management
Are you struggling to get your business in front of paying customers? Without the right exposure on Google your business will struggle to be seen by your customers when they are looking. With help from a Google certified partner your business will attract quality traffic that will convert into paying customers.
Get better results with Google Ads
It’s kind of like jumping the queue at a theme park. You’ll find yourself at the top of Google’s search page with all eyes on you. Google Ads and pay per click marketing (known also as PPC) has quickly become the most competitive but crucial element in a small businesses digital marketing strategy.
You might be asking your self if I really need Google Ads? Well the answer to that question is that if your customers are actively looking for you then yes you need to be using Google Ads. In the world we live in today where information and services are accessible so easily it is extremely important to be showing up on search engines like Google when your customers need you most and are searching for you. Without a consistent flow of leads coming into your business you are unable to grow. If your still not convinced you need to be using Google Ads, then we’ve broken down the top 5 reasons why it will become your most profitable digital marketing strategy.
YOU’LL ATTRACT MORE QUALITY CUSTOMERS WITH GOOGLE ADS
A Google Ads campaign managed by a Google certified expert will target and attract new and highly qualified traffic to your website. We implement a strategy that will ensure that you will show only for people who are genuinely interested in your services and are more likely to be in the stage of the buying cycle to get in touch with you. Our philosophy is that there is no point targeting people who are just browsing around on Google without intent to follow through and contact you.
GOOGLE ADS ARE MEASURABLE AND ACCOUNTABLE
Unlike a lot of traditional forms of advertising, Google Ads provides real time data that shows you clearly how many people have seen your ads, the number of people who have clicked through to visit your website and when Google Ads is connected with conversion tracking and Google Analytics you can get information from your website like the number of users that turned into a phone call or web form submission and use this data to attract more people like that using your Google Ads.
YOU CAN ADVERTISE LOCALLY OR GLOBALLY
From local Brisbane based businesses who only want to target their local community of customers to national brands with locations around Australia, you can tailor the geographical targeting of your Google ads to the specific locations of your customers. Don’t waste your marketing budget targeting people who are not likely to engage with your business because they are located too far away.
PLACE YOUR BUSINESS IN THE RIGHT PLACE AT THE RIGHT TIME
Solve your customers problems in the time that they need you most with scheduling of your Google Ads. Using the tools inside the Google Ads platform your Google Ads Manager can create campaigns that are designed around the situations your customers are in.
WITH GOOGLE ADS IF THERE IS NO CLICK, THEN NO COST
One of the best things about using Google Ads for your business is that it only costs you money when someone clicks on your ad. This means that you only pay each time someone visits your website giving you the opportunity to turn that visitor into a paying customer. Using conversion tracking you can optimise your Google Ads campaigns to reduce the number of clicks that do not turn into customers.
Why choose to partner with Gordon Digital
Frequently asked questions.
Does Google AdWords really work?
We help get your business ready for paid traffic before launching a campaign so that it will work! We analyse your business online, develop a custom strategy to ensure you have ticked all the steps a customer needs to convert to a paying customer. Then we setup a highly targeted Google AdWords campaign that will ensure your only paying for traffic with a high likelihood of being a customer.
How can I measure success?
In your initial strategy session with Gordon Digital, we will establish key objectives to measure success with you. Once we understand what is important to your business, we set targets relating to those goals and you can measure success using our detailed customised reports.
How much should I invest with Google AdWords?
The great thing about using Google AdWords paid advertising as opposed to traditional forms marketing is that your budget can scale up with your business. If you are just starting out you can start a campaign on as little as $5 a day.
We will recommend a daily budget that is suitable for your business that will take into account a number of search phrases you wish to show for how much competition there is and how aggressive you want your online presence to be.
How long should I run an AdWords campaign for?
Your online marketing will grow and evolve as your business grows and evolves. Your campaign should run as long as your business is running.
Where will be ads be placed?
The location your ads will be shown will depend on your goals for your campaign. A campaign where we are targeting people searching for your product or service will be shown on a Google search for your search phrases granted the person searches meets our targeting criteria.
How do you report on performance?
We manage your Google AdWords campaigns like we work inside your business. Our account managers are available for questions anytime should you want to know about customer acquisition, revenue, browser behaviour or something else entirely. As well as regualr updates via phone and email from your account manager, you will also receive a monthly report recap of your campaign metrics.
How do I get started?
We are very excited to help you grow your business with Google AdWords. To get started you can contact us directly on 0731240257 email us at email@example.com or if you scroll down you can find our packages with a link to get started and your account expert manager will be in touch with 24 hours to get your campaign started!
Why business owners trust Gordon Digital.
Since turning my Google AdWords campaign on with Gordon Digital my phone has been ringing everyday. I even had to turn my campaign budget down because I couldn't keep up with the new business.
Since coming on board with Gordon Digital in July we have increased online sales from an average 6 per month to 70 per month and reduced the amount you spend to get a sale from $300 to $29.10.
My website was getting plenty of traffic but not converting into sales. With the advice from Jessica and AdWords skills from the Gordon Digital team we are now seeing an increase of 400% in revenue.
Here is a real AdWords success example.
Lalabazaar is an online clothing boutique that sells Australian label clothing both domestically and internationally. In July 2016 Gordon Digital we approached to take over their Google AdWords campaign after their previous agency left them spending more in AdWords spend than they would make each sale. Our team performed a full account restructure, which lead to a significant increase in online sales and reduction in the amount spent on Adwords to obtain a sale.
Get A FREE AdWords health check.
Get your Google AdWords account checked by a Google Certified expert and see how you can get more results and save money today!