Google Ads for your Brisbane small business
Are you struggling to grow your business? Has your phone stopped ringing? In the world we live in today, information and services are so easily accessible online, it is extremely important to be showing up on search engines like Google. With Google Ads (formerly known as Google AdWords), you can show up right in front of your customers when they need you the most.
Google Ads are a fast and affordable small business marketing.
It’s kind of like jumping the queue at a theme park. You’ll find yourself at the top of Google’s search page with all eyes on you. One of the best things about using Google Ads for your small business is that it only costs you money when someone clicks on your ad. This means that you only pay each time someone visits your website, giving you the opportunity to turn that visitor into a paying customer.
With Google Ads, you can be the problem solver for your customers at the time they need you the most by scheduling your Google Ads. Using the tools inside the Google Ads platform your Google Ads Manager can create campaigns that are designed around the situations and geographic locations your customers are in.
Attract more quality leads with Google Ads.
You might be asking yourself; do I really need Google Ads? Well, the answer to that question is that if your customers are actively looking for you online, then yes, you need to be using Google Ads! Without a consistent flow of quality leads coming in, your business is unable to grow.
A Google Ads campaign managed by our Google certified experts will target and attract new, high quality traffic to your website. We use our expertise in customer intent to ensure that your ads will show only for people who are genuinely interested in your services and are more likely to be in the right stage of the buying cycle to get in touch with you.
Google Ads campaigns should be optimised continuously.
Unlike a lot of traditional forms of advertising, Google Ads provides real time data that shows you how many people have seen your ads and the number of people who have clicked through to visit your website. We connect Google Ads with conversion tracking and Google Analytics, so youcan also find out the number of users that called you or submitted a web form after seeing your ad.
We always love to partner with our customers long term, so we can make use of all this data to attract more of the similar, highly converting customers with your Google Ads. This also stretches your dollar further!
"Gordon Digital have helped us get noticed on the web. We have increased our staff hours in 4 months to cope with extra demand."
We helped Bryan Dowse from Camira Dental get so many quality bookings for his dental practice that he had to put on more staff. We now scale his campaign up and down based on the staff capacity in his business.
Google Ads strategy tailored to your business goals
Here at Gordon Digital, we really love to get to know your business inside and out. Before starting out, we discuss your needs and business goals with you. This is so we can tailor our ad strategy to help you reach your goals, as soon and as affordably as possible.
Our aim is to simplify your digital marketing efforts, removing complexity and freeing up your time. However, we’re passionate about transparency and having our clients involved in the process all the way. In addition to giving you a weekly report with a simple breakdown of your campaign results, your account manager is there to answer questions and make changes to your campaign according to your needs.
Affordable Google Ads management for small business
Google search has become the norm for finding local businesses and services, so if you’re not visible on Google, your customers won’t be able to find you. With the help of Google Ads managed by our experienced and Google certified team, your business will start to attract more paying customers without breaking the bank.
As a boutique digital marketing studio, we understand every dollar counts for small business. Our team specialise in making the most out of your dollar, always working with a small business budget in mind. By using conversion tracking, we optimise your Google Ads campaigns to reduce the number of clicks that don’t turn into customers.
Google Ads managed locally in Brisbane
Google Ads have quickly become the most competitive yet crucial element in small business digital marketing. As a local small business here in Brisbane, we are passionate about using digital marketing tools to the advantage of our local Australian economy. We’re not one of those marketing companies that take your money and outsource the work overseas. Far from it - we’re a bunch of local Brisbane marketing professionals who truly care about our clients!
We’re big on communication here at Gordon Digital. Our studio in Morningside, Brisbane, has an open-door policy, so you’re welcome to pop in for a coffee anytime. We’re always happy to sit down for a chat or have a phone call with you!
Google Ads explained.
When we talk about Google Ads, there is more to the platform than just the search results you are shown on Google search. There are a few different networks that make up the Google Ads platform and we are going to break them down for you.
- Google Search
- Google Shopping
- Google display
- Voice Search
Google Search Network
The Google search network allows a business to show text ads to customers when they are searching a specific keyword on Google. With Google AdWords, you pay per click for your chosen keywords and bid in an online auction for a place in the search results. The amount you pay per click will be determined by a variety of things such as the level of competition, how relevant your ads are compared to your competition and the performance of your website.
Google Shopping Network
For those businesses that sell a product, the Google Shopping network provides an opportunity to pull a list of your products from your website and upload them to the Google Merchant Centre. Your product title and description will become your keywords and will be triggered to show when someone is searching for them. The best part about Google Shopping ads is that before you pay for a click through to your website, you already get to display your product and its price to the customer. This makes it more likely that you only pay for clicks that will result in a sale.
Google Display Network
The Google Display Network is made up of many websites that have partnered with Google to include display advertisements within them. Examples of these websites include directories like realestate.com.au or newspaper websites such as news.com. You can target where your ads are placed by matching your customers interests with the content of the websites within the display network.
Have you ever left a website only to be followed around on the internet by display ads for that site? If you are nodding your head right now, then you have experienced what’s called remarketing. Remarketing is done with a piece of code that you place on your website, so when people visit your website it leaves a digital cookie on their browser. You can then use these cookies to follow your visitors around. You can refine your audience based on actions that your customers do or don’t do on your website and create ads targeted specifically based on those actions.
Google Voice Search
A rather new way of sourcing information, Google voice search uses the power of speech recognition to search the internet. Your customers are using virtual assistants like Google Home, Siri and Alexa to ask for information and find services. Although still in its infancy, you should be considering these more conversational searches in your Google Ads strategy.
Frequently asked questions.
Do Google Ads really work?
We help get your business ready for paid traffic before launching a campaign so that it will work! We analyse your business online to develop a custom strategy that ensures you have ticked all the boxes for what a website visitor needs to convert to a paying customer. Then, we setup a highly targeted Google AdWords campaign that will make sure you’re only paying for traffic with a high likelihood of becoming a customer.
How can I measure success?
In your initial strategy session with us at Gordon Digital, we will establish key objectives with you to measure success. Once we understand what is important to your business, we set specific targets related to reach those goals. We provide all our clients with detailed and customised weekly reports, so you can hold us accountable.
How much should I invest in Google Ads?
As opposed to traditional forms marketing, the great thing about using Google Ads as a form of paid advertising is your budget can scale up with your business. If you are just starting out, you can start a campaign on as little as $5 a day.
We always recommend a daily budget that is suitable for your business, taking into account the number of search phrases you wish to show for, how much competition there is and how aggressive you want your online presence to be.
How long should I run a Google Ads campaign for?
Your online marketing will grow and evolve as your business grows and evolves. Your campaign should run as long as your business is running.
Where will my Google Ads be placed?
The location your ads will be shown depends on the goals we set with you for your campaign. A campaign targeting people searching for your product or service will be shown on a Google search for your chosen search phrases, granted the person searching meets the targeting criteria.
How do Gordon Digital report on how my campaign is performing?
We manage your Google AdWords campaigns like we work inside your business. Our account managers are available for questions anytime should you want to know about your leads, if you’re making a profit, need to adjust your budget or something else entirely. As well as regular updates from your account manager, you will also receive a weekly report with a simple breakdown of your campaign metrics.