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Knowledge Centre

Our team of digital marketing specialists have curated a bank of SEOGoogle Ads ands Social Media Ads resources including articles, how to guides, videos and more to help your business grow

Local SEO – Ultimate Guide 2025

Tom Stefanou
14 minutes

Local SEO is a type of SEO that focuses on organic search presence and visibility within areas such as states, cities, and suburbs. Local SEO applies to many different businesses, including Service Area Businesses (SABs) such as those doing SEO for tradies or businesses that have multiple physical locations, including shopfronts, clinics, dealerships, franchisees, and more.

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How Does Page Speed Affect SEO

Tom Stefanou
8 minutes

Page speed remains crucial for SEO and user experience in 2025.

Optimising site speed improves search rankings, reduces bounce rates, and enhances conversions.

Tools like Page Speed Insights, image compression, and caching strategies can help you monitor and improve website performance.

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Local Business Citations & SEO

Sarah Halliday
8 minutes

Your business is well-established with customers – but search engines like Google need to use business citations to confirm your information.

High-quality business citations enhance your chances of appearing in the local search results. This increases visibility and drives more traffic to your website, helping you capture more customers.

This article covers what you need to know about creating business citations, auditing and optimising citations to improve your local SEO, and ensuring your business stands out online.

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The Best Free SEO Tools for Beginners

Tom Stefanou
9 minutes

Search Engine Optimisation (SEO) is the most effective way to grow your business in the long-term.

Running a successful SEO campaign requires data. The more you know about your website and users, the easier it is to make an impact.

This article is by no means an exhaustive list. There are lots of good, free SEO tools on the market. But these are the best free SEO tools we recommend for businesses that want real growth.

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Your Ultimate Guide to the Top 10 Essential Meta Tags

Tom Stefanou
14 minutes

There’s lots of little details to learn when it comes to meta tags. Right now, all you need to know is that they can have a big impact on your SEO strategy.

While meta tags might seem like a minor detail, things like page titles have a huge influence over potential keyword rankings. Similarly, things like the robots meta tag are used to control search engine crawlability, and they can prevent your website from being found at all.

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How Do Google Ads Auctions Work?

Shanu Kumari
10 minutes

Understanding the Google Ads auction system is crucial to maximising your marketing budget. Mastering the auction process can significantly improve the success of your advertising campaigns, reduce the amount of money you’re spending, and deliver the sales and leads your business wants.

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