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Knowledge Centre

Our team of digital marketing specialists have curated a bank of SEO, Google Ads ands Social Media Ads resources including articles, how to guides, videos and more to help your business grow

Authors

Unlocking Insights with Google Trends

Sarah Halliday
8 minutes

Understanding consumer behaviour is the key to digital marketing.

Whether you are building a website, running Google Ads or creating SEO content, it’s your job to know how customers think and act.

That’s easy to say, but it can be difficult to do. Consumer behaviour is always changing. Worse, the digital marketing landscape evolves quickly, and previously successful strategies can become outdated.

The only way to avoid this issue is to stay ahead of the curve.

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Differences Between Google Search, Partners & Display Network?

Elly Smyth
8 minutes

Google Ads is one of the best ways to connect with your target audience and maximise the reach of your ads. That’s because Google Ads can be placed on millions of websites from all over the world.

Google does this usings its extensive Search Partner and Display networks.

The Search Partner and Display networks are an initiative where third-party websites sell advertising space to Google.

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What is Quality Score & Ad Rank?

Elly Smyth
10 minutes

Google now handles about 8.5 billion searches per day. That’s millions of people who are turning to Google to help find the information we need. This presents a key opportunity for businesses. Your customers are online, and they’re using Google to search for brands, products and services just like yours.

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What is Paid Search and PPC?

Shanu Kumari
11 minutes

We live in a world that’s permanently connected. Average screen time is up to 6 hours and 58 minutes per day. That‘s 6 hours and 58 minutes of looking at work computers, smartphones, tablets and TV’s. So how do you reach them? The answer is paid search marketing!

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How Does Google’s Search Algorithm Work?

Sarah Halliday
10 minutes

Google’s main goal is to serve the best search results possible. When Google provides relevant results, customers are more likely to use the search engine, which helps Google make money! But there’s over 50 billion websites in Google’s database, so how does it know which results to show? The answer is the Google Search Algorithm.

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