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SEO Copywriting

Our strategies come with SEO copywriting that’s focused on your brand and customers, not just keywords.

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SEMRUSH Partners

Certified since 2016
60+ 5 Star Reviews
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It’s SEO copywriting, just a bit different.

Compelling Brand Narratives

We take your brand and turn it into your biggest selling point. By telling a story, we build a genuine connection with customers and nurture those relationships until they’re ready to convert.

Data-Driven Keyword Optimisation

Every piece of content is backed by data-driven keyword research. We strike a balance between customer needs and SEO, creating content that improves rankings and user experience.

Get Ahead of Algorithm Updates

Google’s algorithm rewards helpful content. Our SEO copywriters can prepare your website for the next update. That means your rankings improve whenever Google makes a change.

New and Refreshed Content

We create new content, refresh old content and optimise every part of your website. Our copywriters can create anything that contributes to your SEO strategy and business goals.

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Case Studies

Our Clients See Real Results

Gordon provides SEO copywriting that’s human-first. We create new content and optimise old content to help your business reach the #1 position.

Our Approach to SEO Copywriting • Our Approach to SEO Copywriting

SEO copywriting is the foundation of our strategies. It’s key to growing your business and reaching new customers.

1.
We learn everything about your business.

Our SEO copywriters learn all about your business, customers and industry. The better we understand your brand, the better our content can be.

2.
Content is optimised for customers and SEO.

We create new content and refresh old content across your website. We strike a balance between your SEO strategy and writing with humans in mind.

3.
You review and approve our work.

You’re an expert at what you do. All website content is sent to you for review, so you have full control over the quality of the content on your website.

Our clients love us!
You will too.

George Painting
Very well organised Since day one the team is very clear on there strategies and happy to explain all the ins and outs, i believe that also depends on the clients understanding to how SEO technically works.I highly recommend them to every business that is ready to invest in SEO and build a great online visibility.
Jennifer Constable
Very knowledgeable and helpful team. Our website is in great hands. Thanks Sarah and Shanu!
Quicksand Flooring
Since Gordon Digital took over our SEO, we've seen a massive increase in website traffic and, more importantly, a huge surge in bookings. We've never been this booked up with jobs, and we can't thank Gordon Digital enough!Special mention to Sarah, who has been an absolute rockstar! She's always available to answer our questions and provide guidance. We feel like we're in safe hands with Gordon Digital.If you're looking for an SEO company that truly delivers, look no further than Gordon Digital. We can't recommend them highly enough!
Madelein
Gordon Digital has been a game-changer for our online timber flooring supplies shop! Since they took over our SEO and Google Ads campaigns, we've seen a significant increase in website traffic and sales. Their expertise and attention to detail have helped us outrank our competitors and reach new customers. We can't recommend Gordon Digital enough - 5 stars isn't enough, we'd give them 10 stars if we could!
Daniel Parker
Gordon Digital has delivered outstanding results for our business with their tailored marketing strategies and our monthly strategy meetings. Their data-driven approach and creative solutions have significantly improved our engagement and conversion rates. The team's responsiveness and collaborative spirit have made the partnership exceptional, and their commitment to continuous improvement is evident. I would highly recommend Gordon Digital for anyone looking to elevate their marketing efforts.
Roland Marshall
We've just started working with Gordon Digital as a customer and have been very impressed with their service and level of detail. Many thanks to the Gordon Digital team!
Churchill Education RTO 31430
Gordon Digital has managed our Meta advertising for the past 3 years. We have worked with a range of great ad managers over that time including Kristie, Roxy and Tynan. Thank you to all for their continual enthusiasm, creativity and proactive approach. It's a pleasure working with you.
Andrew Martel
Thank you to Gordon Digital for taking care of my online presence for my electrical trade business.They have looked after everything from Google ads and SEO strategy campaigns through to completely designing and creating my website.Without the help of Sarah, my phone wouldn’t be ringing nearly as much as it does.I look forward to growing my business further with the help of Gordon Digital.
Tamara Nicholson
I am definitely glad I made the phone call to Gordon Digital. Our business relies on phone calls and web traffic to gain new customers. Since moving over early march our new customer base has grown on average 2 to 5 customers per day. Beth was very detailed in her research into our industry and ensured the campaign for Super Skips had a competitive edge. Our return on investment has been substantial. I highly recommend Gordon Digital for Google Ads Campaigns. Local business is key.
Tom Kimber
Jess and the team at Gordon Digital well exceeded our expectations. From the initial consultation to the final product. Their service, communication, and quality finished product were exactly what we needed. Couldn't recommend them highly enough.
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Search Engine Optimisation Services • Search Engine Optimisation Services

Technical SEO

We take care of technical SEO details like site speed, structured data and website architecture.

Local SEO

Our SEO experts can make sure your website shows up when local customers are searching.

Link Building

Every strategy includes white hat link building to grow your audience and build authority.

Turn SEO Copywriting Into Business Growth

Build relationships with your customers and advance your SEO strategy. Contact us to book a strategy session with Gordon Digital, the SEO agency that delivers results.

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Why Choose Gordon Digital?

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    Human Focused Partnership

    We bring our people and clients together into one united, harmonious, and expansive culture. It’s this environment that is a true side-by-side, sleeves-rolled-up, partnership.

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    Transparency & Radical Honesty

    A trusted space where we can share, support, and learn from each other to keep our sights laser focused on raising the bar. An open environment full of highs, lows and frank conversations.

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    Relentless Approach to Growth

    This baseline enables us to deliver real and impactful outcomes for our clients. To grow, scale and push the boundaries of what they ever thought was possible for their businesses.

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    Communication Delivered Different

    Gordon Digital is about helping businesses navigate the foreign land of digital marketing with the confidence that someones always got their six. We are always a phone call or email away and will get back to you, always.

Frequently Asked Questions

Can’t find the answer you’re looking for? Reach out to our seo specialist team.

What is SEO copywriting?

SEO copywriting involves producing digital content that’s optimised for search engines and humans. Effective SEO copywriting can improve your search rankings, attract users to your website, increase conversions and build your brand.

How is SEO copywriting different from normal copywriting?

SEO copywriting focuses on balancing SEO requirements with your customers’ needs, branding and messaging. The goal is to create content that appeals to everyone, including search engines. An SEO copywriter does everything a normal copywriter can do – except we also:
  • Optimise for the right keywords
  • Write with search engines and users in mind
  • Create calls to action for users
  • Find opportunities for link building
  • Audit websites for information structure and hierarchy These things are done in partnership with your SEO account manager to ensure content aligns with your strategy and that grows your business.

    • Why is copywriting important for SEO?

    Copywriting is important for SEO because search engines use AI-powered robots to “crawl” your website. These robots only understand text and code, so the written content on your website is crucial. But SEO copywriting isn’t just for robots – humans are the primary audience. Modern SEO relies on “helpful content”. Consider this – people use Google to find relevant answers to their search queries. When you provide content that’s helpful, accurate, well-researched and well-written, Google is more likely to show your website in the search results. Search engines also consider user behaviour when ranking websites. If users interact positively with your website, your search engine rankings will improve. For example, when users spend more time on your website reading your content, Google views that as a positive user experience. Lots of positive user experiences lead to higher search rankings and conversions.

    Can I get AI to do my SEO copywriting?

    AI tools can be useful for some parts of the SEO copywriting process. Any content that is created by AI should be fully reviewed and edited to make sure it complies with Google’s Helpful Content guidelines. Gordon is investing in advanced AI tools that contribute to our writing process. That allows us to deliver SEO content at greater scale, but all of our work is checked for quality, accuracy and usefulness before it’s published.

    What are some of the advanced technical SEO areas that require attention?

    Technical SEO ranges from basic optimisations through to advanced areas. Some of the advanced concepts concepts in technical SEO include:rnu003cliu003e Rendering and Javascript SEOrnu003cliu003e Site security and HTTPSrnu003cliu003e Structured datarnu003cliu003e Canonicalisationrnu003cliu003e Internationalisation issuesrnu003cliu003e Lazy loading and cachingrnThese concepts won’t apply to every website. In some cases, they’re an advanced optimisation that can be performed once we’ve completed all foundational work.rn

    Let’s Work Together

    It’s digital marketing done different. Book a tailored strategy session to see how we can help you kick your business goals.

    Telephone
    07 3124 0257
    Email
    hello@gordondigital.com.au

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