SEO packages for small to medium businesses start from approximately $2,500 per month. Large companies can expect to pay up to $20,000 per month. The cost of your SEO package depends on things like:

The area(s) your business services

How competitive your industry is

The amount of work that’s required each month

The experience level of your SEO agency

Requirements like additional link building or content writing There’s no simple way to tell you how much SEO will cost. The team at Gordon never uses cookie cutter solutions – every one of our strategies is tailored to suit your situation. Book a free strategy session to find out how much SEO will cost your business.

The biggest benefit of Search Engine Optimisation (SEO) is that it makes your website more visible on Google, Bing and other search engines. The higher you are in the search rankings, the more opportunities you’ll have to attract customers to your site. That creates a steady stream of traffic to your website and helps you grow your business!

Local SEO is a type of Search Engine Optimisation that helps you find customers in the geographic areas you’re targeting. With 46% of all Google searches containing local intent, it has never been more important to increase your visibility in the areas around your business, especially in the Brisbane market!

SEO is a tool that helps your website appear higher in Google search results. Google Ads is a type of paid advertising that allows you to bid for space amongst Google’s search results. The biggest difference is that you have to pay for every Google Ad you run. Meanwhile, SEO gives you an “organic” rankings boost. That means you can show up higher in the search results without having to pay for the position. For most businesses, the best tactic is to use SEO and Google Ads together. Google Ads provides short-term returns, while SEO gives you a long-term boost to organic traffic. Using these two strategies together effectively doubles the chance that someone clicks on your website!

White Hat SEO is the collection of search engine optimisation techniques that are approved by Google. Using White Hat SEO techniques means your website will appear higher in the search results and that you’ll stay there for the long haul. White Hat SEO includes things like content writing, on-page optimisation and non-spammy link building.

Black Hat SEO is a group of search engine optimisation techniques that are against search engine rules. Black Hat tactics are designed to trick the system into giving a website an undeserved rankings boost. Using Black Hat SEO may result in penalties and a loss of rankings. Black Hat SEO includes things like the use of invisible text, keyword stuffing and adding unrelated keywords to a page.

Technical SEO is a tactic that improves the technical aspects of your website. The better your technical aspects, the easier it is for Google to crawl and understand your website. Technical website optimisations include increasing site speed, repairing dead links, structuring content and using a sitemap. It also makes your website easier to navigate and simpler to understand for human users.

Google’s search algorithm determines where to rank websites in Google’s Search Results. The algorithm is highly sophisticated and looks at hundreds of factors when ranking sites. SEO is designed to help the algorithm understand your website so it ranks better.

Google My Business (GMB) is a free Google business listing that helps your business show up during searches – especially on Google Maps. Because GMB is closely tied to Google Maps, optimising your profile is especially important for local businesses. An optimised and up to date GMB profile can dramatically improve your visibility. GMB also works with the rest of your local strategy to increase the amount of traffic to your website.

Google uses links between external websites and web pages to figure out whether your content is relevant and useful. Links are a huge part of SEO and they’re one of the best tools for teaching Google that your website is high quality. Link Building is all about attracting high quality, relevant and authentic links. In practice that means you need other websites to link to your own, ideally from within your own industry.

Experience, Expertise, Authority and Trust (E.E.A.T.) is a common theme throughout Google’s guidelines. It describes the four main categories that Google uses to determine search rankings:

Experience – This is a measure of whether your content is based on first-hand experience, and whether you are an expert in your field.

Expertise – In-depth, helpful, well written and well researched content increases your Expertise in the eyes of Google.

Authority – Authority looks at the reputation of your brand among other experts in your industry. Google checks reviews, references, news articles and expert recommendations to determine Authority.

Trustworthiness – This is about being legitimate, accurate and transparent. Trustworthiness can be built by including information about your business on your website.

Websites that relate to personal happiness, health, finance or safety are categorised as Your Money, Your Life (YMYL) by Google. YMYL content is anything that has the potential to seriously impact someone’s life, so Google wants to make sure your content is accurate, reliable and useful.

Our reports measure more than just rankings. Search rankings are a big part of SEO, but they aren’t the only thing that counts. You’ll receive monthly reports as part of our SEO strategies. Each report shows rankings, leads, website traffic, conversions and anything else you need to run your business. That makes it easy to see your progress, identify new opportunities and keep track of every dollar you’re spending.

Organic Traffic Every website visitor is another chance to capture a lead or make a sale. Our SEO campaigns increase organic traffic and track which pages are performing best, allowing you to see where the opportunities lie.

Goals & Conversions Looking to attract leads? Phone calls? Product sales? We track the goals and conversions that matter most to your business. That puts you in control of building your brand and managing your marketing ROI.

Page Performance Website performance plays a huge role in capturing new leads and customers. We track page performance across your entire site, so we can optimise the user experience and design high-converting customer journeys.

Search Rankings Search rankings aren’t everything, but they’re still a big part of what we do! If you’re looking to outrank competitors and hit that #1 spot, we can design a campaign that helps you make your way to the top.