Facebook Ads Management

If your aim is to advance your business, acquire new customers and retain existing customers, Facebook advertising needs to be a key component in your marketing strategy.

Hone in on your target market.

In Facebook’s own words: “Facebook ads are paid messages from businesses that are written in their voice and help reach the people who matter most to them.”

While Facebook is technically a social media platform, it is increasingly becoming one of the most commonly used advertising channels, and needs to be part of any effective marketing strategy.

Facebook advertising is a fast, immediate, and highly effective way to reach thousands of customers daily who are interested in your business. Adverts can be customised to achieve your business’ goals, like running a click campaign to precisely target an audience and send them through to your website, and are measurable using detailed analytics.

The secret benefits of disruptive marketing.

Facebook has more than 2 billion users worldwide, most of whom check their feed multiple times every day. If that statement doesn’t convince you to invest in Facebook advertising, here are a few more compelling reasons;

Highly targeted – Facebook has large audience so you don’t want your message to get lost in the masses. However, the social media platform offers highly specific filtering, from age demographics to industries and even personal interests, so you can ensure your message gets in front of the right person. You can also insert a tracking pixel on your webpage so you can target your ideal customer with products specifically related to them.

Improved ROI – If anything is going to ensure increased sales, it’s Facebook remarketing. Basically if you’re not investing in Facebook remarketing, you’re losing out on countless opportunities to convert sales. It’s the only way to ensure customers who leave your website see continuous, fine tuned advertising for your business wherever they go on the web, and eventually – if not immediately – bring them back to your site. Combining remarketing with product adverts on Facebook is a foolproof combination to increase revenue.

Organic reach isn’t enough – While it’s essential to ensure your organic content on Facebook is high-quality and consistent to reinforce your message, relying on organic reach alone isn’t enough to grow your business anymore. Facebook is continually updating their algorithms to push business pages further and further down followers’ news feeds. Fact is, on average, less than 1% of your fans will see your organic post.

Cost-effective – The good news is you can spend just $5 a day to get your message in front of thousands. And the more you invest, the more targeted and specific your audience will be.

Improved brand awareness – With users jumping on the platform multiple times a day, this means they are seeing YOU multiple times a day. Even if they don’t click on the first view (as most don’t), your continuous visibility helps build recognition and trust.

Facebook Ads done differently. 

It’s easy to waste thousands of dollars on Facebook advertising if you don’t know what you’re doing. Experience is key to developing a successful, multi-faceted campaign.

Our management service offers this experience, including effective research and testing tactics, to fine tune your campaign and get the most out of your investment. We ensure the money you spend is being invested into your ideal customers, by recognising what they look like on Facebook (in other words, knowing how their needs, interests and wants translate in the digital sphere).

Communication and transparency are integral in every interaction with our clients and we ensure that we explain clearly what we do and why we do it.

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