Building Industry
Trust Signals That Matter: What Homeowners Actually Look For When Choosing a Builder
- Jessica Gordon
- 8 minutes
Choosing a builder is one of the biggest financial and emotional decisions a homeowner will ever make. But even before budgets, designs, inclusions, or timelines are discussed, most homeowners have already formed an opinion about whether a builder feels credible. That opinion is shaped by trust signals. With more competition than ever and consumers becoming […]
Building Industry Strategy
How to Calculate Your Marketing Budget as a Builder (Step-by-Step Guide)
- Jessica Gordon
- 8 minutes
Marketing a building business is very different from marketing most other industries. The construction industry is a high-value, low-volume sector, meaning a single lead might take months to move through the pipeline, and even a small change in conversion rate can have a big impact on your annual revenue. That’s why having a clear, measurable […]
Building Industry
The Difference Between Being A Builder and Being THE Builder: How to Become the Trusted Choice in a Crowded Industry.
- Jessica Gordon
- 11 minutes
Construction branding has become vital for survival in today’s competitive market, with over 60% of customers choosing service providers based on reputation alone. The construction world has moved from “who can build” to “who can be trusted,” and many builders are struggling to differentiate themselves in the crowded marketplace. Here at Gordon Digital, we’ve seen […]
Strategy
Understanding Your Audience to Maximise Your ROI
- Jessica Gordon
- 7 minutes
To get a greater return on investment (ROI) from marketing initiatives, businesses need to have a deep understanding of their target audience. By understanding and correctly targeting your audience, you can expect to minimise unnecessary expenditure, drive quality conversions, and increase ROI. This article will outline how to define your audience and convert these audience […]
Google Ads
Enhanced Conversions: What it Means and Why it Matters
- Ed Acosta
- 9 minutes
In the rapidly evolving world of digital marketing, conversion tracking has become critical in measuring campaign effectiveness. With advertisers facing ever-changing privacy regulations and the gradual decline of third-party cookies, there is an urgent need for a more robust, privacy-centric approach. Google Ads enhanced conversions provide that solution. In this article, we will delve into […]
Strategy
What is Digital Marketing?
- Jessica Gordon
- 12 minutes