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Jessica Gordon

Founder and Head of Growth
Jess is the founder and Managing Director around here! Although she studied teaching, digital marketing was the true calling for Jess, and she’s been immersed in the industry for nearly two decades. Outside work, you can find Jess in the stands of a Brisbane Lions game, camping or spending quality time with her family. 15+ Years Facilitating Business Growth 10+ Years Experience in Digital Marketing

Jessica's Knowledge Base Articles

Building Industry

The Difference Between Being A Builder and Being THE Builder: How to Become the Trusted Choice in a Crowded Industry.

Construction branding has become vital for survival in today’s competitive market, with over 60% of customers choosing service providers based on reputation alone.  The construction world has moved from “who can build” to “who can be trusted,” and many builders are struggling to differentiate themselves in the crowded marketplace. Here at Gordon Digital, we’ve seen […]

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Strategy

Understanding Your Audience to Maximise Your ROI

To get a greater return on investment (ROI) from marketing initiatives, businesses need to have a deep understanding of their target audience. By understanding and correctly targeting your audience, you can expect to minimise unnecessary expenditure, drive quality conversions, and increase ROI. This article will outline how to define your audience and convert these audience […]

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Strategy

What is Digital Marketing?

Digital marketing is the umbrella term we use to describe all marketing activities (e.g., email, social media, SEO) carried out through digital devices (e.g., laptops, tablets, and mobile phones). […]
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Google Ads

How to Calculate Ad Spend for Your Trade Business: A Step-by-Step Guide

Did you know that 76% of small businesses waste their Google advertising budget on ineffective campaigns? Every dollar counts in trade businesses. A plumber, electrician, or carpenter can’t afford to throw money at advertising without a solid calculation strategy. The outcome would be similar to fixing a leak without proper tools – it simply won’t […]

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SEO

The Best Free SEO Tools for Beginners

Search Engine Optimisation (SEO) is the most effective way to grow your business in the long-term. Running a successful SEO campaign requires data. The more you know about your website and users, the easier it is to make an impact. This article is by no means an exhaustive list. There are lots of good, free […]
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SEO

Your Ultimate Guide to the Top 10 Essential Meta Tags

There’s lots of little details to learn when it comes to meta tags. Right now, all you need to know is that they can have a big impact on your SEO strategy. While meta tags might seem like a minor detail, things like page titles have a huge influence over potential keyword rankings. Similarly, things […]
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