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Jessica Gordon

Founder and Head of Growth
Jess is the founder and Managing Director around here! Although she studied teaching, digital marketing was the true calling for Jess, and she’s been immersed in the industry for nearly two decades. Outside work, you can find Jess in the stands of a Brisbane Lions game, camping or spending quality time with her family. 15+ Years Facilitating Business Growth 10+ Years Experience in Digital Marketing

Jessica's Knowledge Base Articles

Building Industry

Trust Signals That Matter: What Homeowners Actually Look For When Choosing a Builder

Choosing a builder is one of the biggest financial and emotional decisions a homeowner will ever make. But even before budgets, designs, inclusions, or timelines are discussed, most homeowners have already formed an opinion about whether a builder feels credible. That opinion is shaped by trust signals. With more competition than ever and consumers becoming […]

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Building Industry Strategy

How to Calculate Your Marketing Budget as a Builder (Step-by-Step Guide)

Marketing a building business is very different from marketing most other industries. The construction industry is a high-value, low-volume sector, meaning a single lead might take months to move through the pipeline, and even a small change in conversion rate can have a big impact on your annual revenue. That’s why having a clear, measurable […]

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Building Industry

The Difference Between Being A Builder and Being THE Builder: How to Become the Trusted Choice in a Crowded Industry.

Construction branding has become vital for survival in today’s competitive market, with over 60% of customers choosing service providers based on reputation alone.  The construction world has moved from “who can build” to “who can be trusted,” and many builders are struggling to differentiate themselves in the crowded marketplace. Here at Gordon Digital, we’ve seen […]

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Strategy

Understanding Your Audience to Maximise Your ROI

To get a greater return on investment (ROI) from marketing initiatives, businesses need to have a deep understanding of their target audience. By understanding and correctly targeting your audience, you can expect to minimise unnecessary expenditure, drive quality conversions, and increase ROI. This article will outline how to define your audience and convert these audience […]

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Resources

What is Digital Marketing?

Digital marketing is the umbrella term we use to describe all marketing activities (e.g., email, social media, SEO) carried out through digital devices (e.g., laptops, tablets, and mobile phones). […]
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Google Ads

How to Calculate Ad Spend for Your Trade Business: A Step-by-Step Guide

Did you know that 76% of small businesses waste their Google advertising budget on ineffective campaigns? Every dollar counts in trade businesses. A plumber, electrician, or carpenter can’t afford to throw money at advertising without a solid calculation strategy. The outcome would be similar to fixing a leak without proper tools – it simply won’t […]

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