SEO
The Best Free SEO Tools for Beginners
- Jessica Gordon
- 9 minutes
Search Engine Optimisation (SEO) is the most effective way to grow your business in the long-term. Running a successful SEO campaign requires data. The more you know about your website and users, the easier it is to make an impact. This article is by no means an exhaustive list. There are lots of good, free […]
SEO
Your Ultimate Guide to the Top 10 Essential Meta Tags
- Jessica Gordon
- 14 minutes
There’s lots of little details to learn when it comes to meta tags. Right now, all you need to know is that they can have a big impact on your SEO strategy. While meta tags might seem like a minor detail, things like page titles have a huge influence over potential keyword rankings. Similarly, things […]
Google Ads
How Do Google Ads Auctions Work?
- Jessica Gordon
- 10 minutes
Understanding the Google Ads auction system is crucial to maximising your marketing budget. Mastering the auction process can significantly improve the success of your advertising campaigns, reduce the amount of money you’re spending, and deliver the sales and leads your business wants. […]
SEO
What is Long Tail Keyword Research
- Jessica Gordon
- 13 minutes
It’s now possible to find any information you want online. You just have to sort through billions of web pages to get it. When the information you want is buried under millions of other pages, locating the right website can be a challenge. That’s why we rely on search engines. Over 90% of online experiences […]
SEO
Unlocking Insights with Google Trends
- Jessica Gordon
- 8 minutes
Understanding consumer behaviour is the key to digital marketing. Whether you are building a website, running Google Ads or creating SEO content, it’s your job to know how customers think and act. That’s easy to say, but it can be difficult to do. Consumer behaviour is always changing. Worse, the digital marketing landscape evolves quickly, […]
Google Ads
Differences Between Google Search, Partners & Display Network?
- Jessica Gordon
- 8 minutes
Google Ads is one of the best ways to connect with your target audience and maximise the reach of your ads. That’s because Google Ads can be placed on millions of websites from all over the world. Google does this usings its extensive Search Partner and Display networks. The Search Partner and Display networks are […]