Google Ads
How Do Google Ads Auctions Work?
- Jessica Gordon
- 10 minutes
Understanding the Google Ads auction system is crucial to maximising your marketing budget. Mastering the auction process can significantly improve the success of your advertising campaigns, reduce the amount of money you’re spending, and deliver the sales and leads your business wants. […]
SEO
What is Long Tail Keyword Research
- Jessica Gordon
- 13 minutes
It’s now possible to find any information you want online. You just have to sort through billions of web pages to get it. When the information you want is buried under millions of other pages, locating the right website can be a challenge. That’s why we rely on search engines. Over 90% of online experiences […]
SEO
Unlocking Insights with Google Trends
- Jessica Gordon
- 8 minutes
Understanding consumer behaviour is the key to digital marketing. Whether you are building a website, running Google Ads or creating SEO content, it’s your job to know how customers think and act. That’s easy to say, but it can be difficult to do. Consumer behaviour is always changing. Worse, the digital marketing landscape evolves quickly, […]
Google Ads
Differences Between Google Search, Partners & Display Network?
- Jessica Gordon
- 8 minutes
Google Ads is one of the best ways to connect with your target audience and maximise the reach of your ads. That’s because Google Ads can be placed on millions of websites from all over the world. Google does this usings its extensive Search Partner and Display networks. The Search Partner and Display networks are […]
Google Ads
What is Quality Score & Ad Rank?
- Jessica Gordon
- 10 minutes
The challenge is that Google Ads is a complex ecosystem. Executed correctly, Google Ads can be a time and cost-effective source of new leads for your business. Executed poorly, Google Ads can be an expensive and time-consuming exercise. If you want to make the most of your Google Ads campaigns, it’s a good idea to […]
Digital Marketing
How to Build a Digital Marketing Funnel
- Jessica Gordon
- 17 minutes
Every business needs a steady flow of new customers. But where do those customers come from? How do you guide them from clicking on an ad to actually making a purchase? How do you turn a one-off purchase into repeat business? The answer lies in digital marketing funnels. […]