Local Business Citations & SEO

Your business is well-established with customers – but search engines like Google need to use business citations to confirm your information.

High-quality business citations enhance your chances of appearing in the local search results. This increases visibility and drives more traffic to your website, helping you capture more customers.

This article covers what you need to know about creating business citations, auditing and optimising citations to improve your local SEO, and ensuring your business stands out online.

Unlocking Insights with Google Trends

Understanding consumer behaviour is the key to digital marketing.

Whether you are building a website, running Google Ads or creating SEO content, it’s your job to know how customers think and act.

That’s easy to say, but it can be difficult to do. Consumer behaviour is always changing. Worse, the digital marketing landscape evolves quickly, and previously successful strategies can become outdated.

The only way to avoid this issue is to stay ahead of the curve.

How Does Google’s Search Algorithm Work?

Google’s main goal is to serve the best search results possible. When Google provides relevant results, customers are more likely to use the search engine, which helps Google make money! But there’s over 50 billion websites in Google’s database, so how does it know which results to show? The answer is the Google Search Algorithm.

How the Google Search Engine Works

Its remarkable to think that Google is a single website that can provide the answer to almost any question you have. In this article, Sarah our SEO Specialist gives you a complete rundown on how the Google search engine works.

Unveiling the Power of Keyword Clustering for SEO

Keywords are the driving force behind Search Engine Optimisation. In this article, our SEO Account Manager Sarah explores what keyword clustering is, the different approaches and how this strategy can inform your SEO.