Shanu is one of our Paid Media Specialists – she’s in charge of designing campaigns that get results. Shanu’s been in the industry for 2.5 years, so she’s got the skills to back it up. Away from her desk, Shanu is probably travelling the world, trying a new restaurant with friends or spending a healthy amount of time with her pup.
Understanding the Google Ads auction system is crucial to maximising your marketing budget. Mastering the auction process can significantly improve the success of your advertising campaigns, reduce the amount of money you’re spending, and deliver the sales and leads your business wants.
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We live in a world that’s permanently connected. Average screen time is up to 6 hours and 58 minutes per day. That‘s 6 hours and 58 minutes of looking at work computers, smartphones, tablets and TV’s. So how do you reach them? The answer is paid search marketing!
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In this article, our Google Ads specialist gives you a comprehensive guide to Google Ads keyword match types to help you get more from your budget and design campaigns that truly connect with your audience!
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The Meta Ads auction system is highly sophisticated. Winning an auction isn’t as simple as placing the highest bid. In this article, our Paid Ads specialist deep dives into the Meta auction.
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If you want to make the most of your Google Ads spend then you’ll need to take a strategic approach to your budget. Our Google Ads specialist goes into the intricacies of Google Ads budgets and how you can create more profitable campaigns.
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