Building Industry
The Difference Between Being A Builder and Being THE Builder: How to Become the Trusted Choice in a Crowded Industry.
- Jessica Gordon
- 11 minutes
Construction branding has become vital for survival in today’s competitive market, with over 60% of customers choosing service providers based on reputation alone. The construction world has moved from “who can build” to “who can be trusted,” and many builders are struggling to differentiate themselves in the crowded marketplace. Here at Gordon Digital, we’ve seen […]
Strategy
Understanding Your Audience to Maximise Your ROI
- Jessica Gordon
- 7 minutes
To get a greater return on investment (ROI) from marketing initiatives, businesses need to have a deep understanding of their target audience. By understanding and correctly targeting your audience, you can expect to minimise unnecessary expenditure, drive quality conversions, and increase ROI. This article will outline how to define your audience and convert these audience […]
Google Ads
Enhanced Conversions: What it Means and Why it Matters
- Ed Acosta
- 9 minutes
In the rapidly evolving world of digital marketing, conversion tracking has become critical in measuring campaign effectiveness. With advertisers facing ever-changing privacy regulations and the gradual decline of third-party cookies, there is an urgent need for a more robust, privacy-centric approach. Google Ads enhanced conversions provide that solution. In this article, we will delve into […]
Strategy
What is Digital Marketing?
- Jessica Gordon
- 12 minutes
SEO
External Links and SEO
- Matt Bassos
- 12 minutes
Social Media
Best Practices for Setting Up Instant Forms on Meta
- Ed Acosta
- 11 minutes