A History of Google Algorithm Updates
Google is constantly improving their algorithm to better serve the user. In this article, our SEO Account Manager Georgia takes you down memory lane with a history of Google Algorithm updates.
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Tom Stefanou
SEO Specialist
Tom is one of our SEO Account Managers, which means he’s the SEO specialist you’ll be dealing with at Gordon. There’s over 4 years of SEO experience under Tom’s belt! Tom loves his sports and cars, and you’ll usually find him (trying to lift weights) in the gym, going to a concert or playing basketball with friends.
4+ Years Experience in SEO
B.A. of Media and Communications
Tom's knowledge-centre Articles
Best Practices for Optimising Your Website for Mobile Devices
With mobile traffic surpassing desktop, focus on mobile-friendly content, local SEO, and voice search optimisation. Streamlined layouts, fast load times, and responsive design are essential for mobile, while desktop benefits from expanded menus and SERP visibility.
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Local SEO – Ultimate Guide 2025
Local SEO is a type of SEO that focuses on organic search presence and visibility within areas such as states, cities, and suburbs. Local SEO applies to many different businesses, including Service Area Businesses (SABs) such as those doing SEO for tradies or businesses that have multiple physical locations, including shopfronts, clinics, dealerships, franchisees, and more.
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How Does Page Speed Affect SEO
Page speed remains crucial for SEO and user experience in 2025.
Optimising site speed improves search rankings, reduces bounce rates, and enhances conversions.
Tools like Page Speed Insights, image compression, and caching strategies can help you monitor and improve website performance.
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The Best Free SEO Tools for Beginners
Search Engine Optimisation (SEO) is the most effective way to grow your business in the long-term.
Running a successful SEO campaign requires data. The more you know about your website and users, the easier it is to make an impact.
This article is by no means an exhaustive list. There are lots of good, free SEO tools on the market. But these are the best free SEO tools we recommend for businesses that want real growth.
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Your Ultimate Guide to the Top 10 Essential Meta Tags
There’s lots of little details to learn when it comes to meta tags. Right now, all you need to know is that they can have a big impact on your SEO strategy.
While meta tags might seem like a minor detail, things like page titles have a huge influence over potential keyword rankings. Similarly, things like the robots meta tag are used to control search engine crawlability, and they can prevent your website from being found at all.
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