Tom is one of our SEO Account Managers, which means he’s the SEO specialist you’ll be dealing with at Gordon. There’s over 4 years of SEO experience under Tom’s belt! Tom loves his sports and cars, and you’ll usually find him (trying to lift weights) in the gym, going to a concert or playing basketball with friends.
Page speed remains crucial for SEO and user experience in 2025.
Optimising site speed improves search rankings, reduces bounce rates, and enhances conversions.
Tools like Page Speed Insights, image compression, and caching strategies can help you monitor and improve website performance.
Read articleSearch Engine Optimisation (SEO) is the most effective way to grow your business in the long-term.
Running a successful SEO campaign requires data. The more you know about your website and users, the easier it is to make an impact.
This article is by no means an exhaustive list. There are lots of good, free SEO tools on the market. But these are the best free SEO tools we recommend for businesses that want real growth.
Read articleThere’s lots of little details to learn when it comes to meta tags. Right now, all you need to know is that they can have a big impact on your SEO strategy.
While meta tags might seem like a minor detail, things like page titles have a huge influence over potential keyword rankings. Similarly, things like the robots meta tag are used to control search engine crawlability, and they can prevent your website from being found at all.
Read articleIt’s now possible to find any information you want online. You just have to sort through billions of web pages to get it.
When the information you want is buried under millions of other pages, locating the right website can be a challenge. That’s why we rely on search engines.
Over 90% of online experiences now begin with a search engine. Search engines allow us to use simple queries to sift through millions of results and find the right results instantly.
This creates a fantastic opportunity for businesses that want to increase their visibility online.
Read articleGoogle is constantly improving their algorithm to better serve the user. In this article, our SEO Account Manager Georgia takes you down memory lane with a history of Google Algorithm updates.
Read articleOne of the most effective ways to build your digital footprint is by setting up a Google My Business profile. In this article, our SEO Account Manager walks you through everything you need to set up your GMB profile.
Read article
