Tom is one of our SEO Account Managers, which means he’s the SEO specialist you’ll be dealing with at Gordon. There’s over 4 years of SEO experience under Tom’s belt! Tom loves his sports and cars, and you’ll usually find him (trying to lift weights) in the gym, going to a concert or playing basketball with friends.
This article explains how external links improve SEO by boosting website authority and rankings. Discover the benefits of linking to quality sources, building trust with search engines, and enhancing user experience through effective external link strategies to maximise your site’s overall performance.
Read article
Google is constantly improving their algorithm to better serve the user. In this article, our SEO Account Manager Georgia takes you down memory lane with a history of Google Algorithm updates.
Read article
With mobile traffic surpassing desktop, focus on mobile-friendly content, local SEO, and voice search optimisation. Streamlined layouts, fast load times, and responsive design are essential for mobile, while desktop benefits from expanded menus and SERP visibility.
Read article
Local SEO is a type of SEO that focuses on organic search presence and visibility within areas such as states, cities, and suburbs. Local SEO applies to many different businesses, including Service Area Businesses (SABs) such as those doing SEO for tradies or businesses that have multiple physical locations, including shopfronts, clinics, dealerships, franchisees, and more.
Read article
Page speed remains crucial for SEO and user experience in 2025.
Optimising site speed improves search rankings, reduces bounce rates, and enhances conversions.
Tools like Page Speed Insights, image compression, and caching strategies can help you monitor and improve website performance.
Read article
Search Engine Optimisation (SEO) is the most effective way to grow your business in the long-term.
Running a successful SEO campaign requires data. The more you know about your website and users, the easier it is to make an impact.
This article is by no means an exhaustive list. There are lots of good, free SEO tools on the market. But these are the best free SEO tools we recommend for businesses that want real growth.
Read article
