Knowledge Centre Articles Archive

Knowledge Centre

Our team of digital marketing specialists have curated a bank of SEO, Google Ads ands Social Media Ads resources including articles, how to guides, videos and more to help your business grow

SEO

External Links and SEO

Matt Bassos
24/01/2025
12 minutes

This article explains how external links improve SEO by boosting website authority and rankings. Discover the benefits of linking to quality sources, building trust with search engines, and enhancing user experience through effective external link strategies to maximise your site’s overall performance. […]

SEO

Mastering Google Search Console

Matt Bassos
19/12/2024
12 minutes

Google Search Console is your ultimate tool for managing your website’s search visibility. From tracking performance and fixing technical issues to optimising user experience, this guide breaks down how to use GSC effectively to boost your site’s rankings and keep it technically sound. […]

SEO

How to Build Topical Authority with Content Hubs

Matt Bassos
19/11/2024
10 minutes

Building topical authority with content hubs improves your SEO, establishes your brand as a trusted resource, and delivers long-term benefits in visibility and engagement. Learn how to create and optimise a content hub strategy that keeps users informed and engaged. […]

SEO

Schema Markup For SEO

Matt Bassos
04/11/2024
14 minutes

Boost your website’s SEO with schema markup! Learn how to implement structured data for better visibility and rich search results. […]

SEO

A History of Google Algorithm Updates

Danny Wales
31/10/2024
15 minutes

Google is constantly improving their algorithm to better serve the user. In this article, our SEO Account Manager Georgia takes you down memory lane with a history of Google Algorithm updates. […]

SEO Website Design

Best Practices for Optimising Your Website for Mobile Devices

Danny Wales
30/10/2024
10 minutes

With mobile traffic surpassing desktop, focus on mobile-friendly content, local SEO, and voice search optimisation. Streamlined layouts, fast load times, and responsive design are essential for mobile, while desktop benefits from expanded menus and SERP visibility. […]