Knowledge Centre Articles Archive - Page 3 of 5

Knowledge Centre

Our team of digital marketing specialists have curated a bank of SEO, Google Ads ands Social Media Ads resources including articles, how to guides, videos and more to help your business grow

SEO

Unlocking Insights with Google Trends

Understanding consumer behaviour is the key to digital marketing. Whether you are building a website, running Google Ads or creating SEO content, it’s your job to know how customers think and act. That’s easy to say, but it can be difficult to do. Consumer behaviour is always changing. Worse, the digital marketing landscape evolves quickly, […]

SEO

How Does Google’s Search Algorithm Work?

Danny Wales
14/02/2024
10 minutes

Google’s main goal is to serve the best search results possible. When Google provides relevant results, customers are more likely to use the search engine, which helps Google make money! But there’s over 50 billion websites in Google’s database, so how does it know which results to show? The answer is the Google Search Algorithm. […]

SEO

Everything on Google E-E-A-T

Danny Wales
21/12/2023
16 minutes

When you hear the term E-E-A-T, you may think Google has branched out into the restaurant business. While the giant does have its finger in many pies, dining isn’t one of them. Matt our SEO Specialist and Account Director delves into everything EEAT. […]

SEO

What is Technical SEO? (Technical SEO 101)

Matt Bassos
18/12/2023
15 minutes

Technical SEO covers a range of areas, including page speed, navigation and sitemaps. Keep reading, because Matt Bassos our SEO Account Director will tell you everything you need to know. […]

SEO

The Basics of Keyword Research

Luca Mason
18/12/2023
13 minutes

Keyword research is how we connect the content on our websites with the search terms that customers are looking for. In this article our Director provides an in deth guide to the basics of keyword research. […]

SEO

How the Google Search Engine Works

Its remarkable to think that Google is a single website that can provide the answer to almost any question you have. In this article, Sarah our SEO Specialist gives you a complete rundown on how the Google search engine works. […]