Understanding the Google Ads auction system is crucial to maximising your marketing budget. Mastering the auction process can significantly improve the success of your advertising campaigns, reduce the amount of money you’re spending, and deliver the sales and leads your business wants. […]

Google Ads is one of the best ways to connect with your target audience and maximise the reach of your ads. That’s because Google Ads can be placed on millions of websites from all over the world. Google does this usings its extensive Search Partner and Display networks. The Search Partner and Display networks are […]

The challenge is that Google Ads is a complex ecosystem. Executed correctly, Google Ads can be a time and cost-effective source of new leads for your business. Executed poorly, Google Ads can be an expensive and time-consuming exercise. If you want to make the most of your Google Ads campaigns, it’s a good idea to […]

We live in a world that’s permanently connected. Average screen time is up to 6 hours and 58 minutes per day. That‘s 6 hours and 58 minutes of looking at work computers, smartphones, tablets and TV’s. So how do you reach them? The answer is paid search marketing! […]

Google Ads is one of the most effective digital marketing tools available to businesses. In this article, we explain the different Google Ads campaign types, so you can spend your advertising dollars more effectively. […]

In this article, our Google Ads specialist gives you a comprehensive guide to Google Ads keyword match types to help you get more from your budget and design campaigns that truly connect with your audience! […]