Keep up to date with the latest Gordon Digital news and a selection of articles we think you’ll find helpful for building your business.
Let’s get it out of the way: most businesses now need a website. Australia is a nation of internet addicts. More than 90% of the population regularly uses the internet, and 81% of people now do research online before they make a big purchase. Truth is, the internet is hard to avoid! You’re carrying around […]
It’s no secret that we all want to show up in the top spot on Google’s Search Engine Results Page (SERP). That #1 organic position captures 39.6% of all clicks that happen on Google. Even the #2 spot only manages to pick up half as many clicks, and the percentages drop off sharply after that. […]
Is your phone not ringing? Are you dealing with a lot of tire kickers and jobs that aren’t even worth the drive-out? Joe Blow down the road has business coming out his ears and you don’t know how he does it? We understand marketing for tradies is a tough gig. That’s why we tailored our […]
Did you know that it only takes seven seconds to make a first impression of another person? Now, think of your website like the face of your small business. Do you want your customers’ first encounter with your company to be with a welcoming, professional and easy-to-use website or a series of clunky, slow and […]
“Voice search will change digital marketing.” This is a claim you’ve probably heard multiple times! And no wonder – a 2018 study found that 57% of Australians have adopted voice search, and the number is only bound to have grown since. This means brands across the board must make sure they have all their bases covered. The […]
You may wonder what are the best social media platforms for business? There’s no doubt that it’s a necessity to use social media marketing for your small business. It can help create brand awareness, increase sales and leads, as well as engage your customers. However, it can be confusing to know which platforms you should dedicate your […]
