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Knowledge Centre

Our team of digital marketing specialists have curated a bank of SEO, Google Ads ands Social Media Ads resources including articles, how to guides, videos and more to help your business grow

Strategy

Understanding Your Audience to Maximise Your ROI

To get a greater return on investment (ROI) from marketing initiatives, businesses need to have a deep understanding of their target audience. By understanding and correctly targeting your audience, you can expect to minimise unnecessary expenditure, drive quality conversions, and increase ROI. This article will outline how to define your audience and convert these audience […]

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Google Ads

Enhanced Conversions: What it Means and Why it Matters

In the rapidly evolving world of digital marketing, conversion tracking has become critical in measuring campaign effectiveness. With advertisers facing ever-changing privacy regulations and the gradual decline of third-party cookies, there is an urgent need for a more robust, privacy-centric approach. Google Ads enhanced conversions provide that solution. In this article, we will delve into […]

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Strategy

What is Digital Marketing?

Digital marketing is the umbrella term we use to describe all marketing activities (e.g., email, social media, SEO) carried out through digital devices (e.g., laptops, tablets, and mobile phones). […]
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SEO

External Links and SEO

This article explains how external links improve SEO by boosting website authority and rankings. Discover the benefits of linking to quality sources, building trust with search engines, and enhancing user experience through effective external link strategies to maximise your site’s overall performance. […]
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Social Media

Best Practices for Setting Up Instant Forms on Meta

Meta’s Instant Forms, formerly known as Facebook Lead Ads, are a powerful tool for generating leads, building email lists or gathering customer insights from social media campaigns. Instant Forms have a user-friendly design and seamless functionality that allows you to collect user information directly on the platform. […]
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SEO

Mastering Google Search Console

Google Search Console is your ultimate tool for managing your website’s search visibility. From tracking performance and fixing technical issues to optimising user experience, this guide breaks down how to use GSC effectively to boost your site’s rankings and keep it technically sound. […]
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