Knowledge Centre Articles Archive - Page 3 of 5

Knowledge Centre

Our team of digital marketing specialists have curated a bank of SEO, Google Ads ands Social Media Ads resources including articles, how to guides, videos and more to help your business grow

SEO

How to Build Topical Authority with Content Hubs

Matt Bassos
19/11/2024
10 minutes

Building topical authority with content hubs improves your SEO, establishes your brand as a trusted resource, and delivers long-term benefits in visibility and engagement. Learn how to create and optimise a content hub strategy that keeps users informed and engaged. […]

Google Ads

The Importance of Personalisation in Google Ads

Ed Acosta
15/11/2024
9 minutes

Loyalty starts with trust, and personalisation builds that bond. Customers engage more with ads that feel tailored to them. Machine learning enables scalable personalisation through Google’s automation, helping meet consumer expectations for relevant experiences across devices and boosting engagement effectively. […]

SEO

Schema Markup For SEO

Matt Bassos
04/11/2024
14 minutes

Boost your website’s SEO with schema markup! Learn how to implement structured data for better visibility and rich search results. […]

SEO

A History of Google Algorithm Updates

Danny Wales
31/10/2024
15 minutes

Google is constantly improving their algorithm to better serve the user. In this article, our SEO Account Manager Georgia takes you down memory lane with a history of Google Algorithm updates. […]

SEO Website Design

Best Practices for Optimising Your Website for Mobile Devices

Danny Wales
30/10/2024
10 minutes

With mobile traffic surpassing desktop, focus on mobile-friendly content, local SEO, and voice search optimisation. Streamlined layouts, fast load times, and responsive design are essential for mobile, while desktop benefits from expanded menus and SERP visibility. […]

SEO

Local SEO – Ultimate Guide 2025

Danny Wales
29/10/2024
14 minutes

Local SEO is a type of SEO that focuses on organic search presence and visibility within areas such as states, cities, and suburbs. Local SEO applies to many different businesses, including Service Area Businesses (SABs) such as those doing SEO for tradies or businesses that have multiple physical locations, including shopfronts, clinics, dealerships, franchisees, and […]