Digital Marketing

How To Set Digital Marketing Goals in 2024

Businesses are spending more than ever on digital marketing. Having a clear plan is the best way to start the new year on the right foot. This article will guide you through the process of creating your marketing goals and ensuring they’re aligned to your business plan.

Written By Jessica Gordon

Published on February 14, 2024

SEO

Everything on Google E-E-A-T

When you hear the term E-E-A-T, you may think Google has branched out into the restaurant business. While the giant does have its finger in many pies, dining isn’t one of them. Matt our SEO Specialist and Account Director delves into everything EEAT.

Written By Matt Bassos

Published on December 21, 2023

Google Ads

Understanding the Different Google Ads Campaign Types

Google Ads is one of the most effective digital marketing tools available to businesses. In this article, Ty explains the different Google Ads campaign types, so you can spend your advertising dollars more effectively.

Written By Tynan Reeves

Published on December 21, 2023

SEO

What is Technical SEO? (Technical SEO 101)

Technical SEO covers a range of areas, including page speed, navigation and sitemaps. Keep reading, because Matt Bassos our SEO Account Director will tell you everything you need to know.

Written By Matt Bassos

Published on December 18, 2023

SEO

The Basics of Keyword Research

Keyword research is how we connect the content on our websites with the search terms that customers are looking for. In this article our Director provides an in deth guide to the basics of keyword research.

Written By Jessica Gordon

Published on December 18, 2023

SEO

How the Google Search Engine Works

Its remarkable to think that Google is a single website that can provide the answer to almost any question you have. In this article, Sarah our SEO Specialist gives you a complete rundown on how the Google search engine works.

Written By Sarah Halliday

Published on December 18, 2023

Google Ads

Google Ads Keyword Match Types: What Are They?

In this article, Beth our Google Ads specialist gives you a comprehensive guide to Google Ads keyword match types to help you get more from your budget and design campaigns that truly connect with your audience!

Written By Beth Machin

Published on December 14, 2023

Social Media

Understanding Meta Ads Auctions

The Meta Ads auction system is highly sophisticated. Winning an auction isn’t as simple as placing the highest bid. In this article Ty our Paid Media Account Director deep dives into the Meta auction.

Written By Tynan Reeves

Published on December 7, 2023

SEO

What is SEO?

The internet is one of the last wild frontiers. It’s not wild because of the content – it’s wild because of its sheer size. If that’s the case, how does anyone find anything amongst the noise? In this article we explore all things SEO.

Written By Jessica Gordon

Published on November 30, 2023