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Referrals have always been the lifeblood of any business. Long before websites, Google reviews, or social media, a trusted recommendation from a friend or colleague carried more weight than any sales pitch ever could, and that hasn’t changed. What has changed is the way referrals move through the world. Today, even if someone hears your […]
For builders, developers, or anyone in the construction industry, a solid portfolio has always been an important part of marketing. Having a gallery of finished homes or commercial projects is an easy way to demonstrate your capabilities. Today, portfolios play a much bigger role in how construction businesses win work online. People are researching earlier, […]
Luxury home builders face unique challenges when it comes to marketing. These builders need sophisticated digital strategies to handle longer sales cycles and to stand out in today’s competitive digital world. Gordon Digital’s team knows these challenges well. As experts in digital marketing for builders, we know how to create custom solutions that work. In […]
Choosing a builder is one of the biggest financial and emotional decisions a homeowner will ever make. But even before budgets, designs, inclusions, or timelines are discussed, most homeowners have already formed an opinion about whether a builder feels credible. That opinion is shaped by trust signals. With more competition than ever and consumers becoming […]
Marketing a building business is very different from marketing most other industries. The construction industry is a high-value, low-volume sector, meaning a single lead might take months to move through the pipeline, and even a small change in conversion rate can have a big impact on your annual revenue. That’s why having a clear, measurable […]
Construction branding has become vital for survival in today’s competitive market, with over 60% of customers choosing service providers based on reputation alone. The construction world has moved from “who can build” to “who can be trusted,” and many builders are struggling to differentiate themselves in the crowded marketplace. Here at Gordon Digital, we’ve seen […]