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Construction branding has become vital for survival in today’s competitive market, with over 60% of customers choosing service providers based on reputation alone. The construction world has moved from “who can build” to “who can be trusted,” and many builders are struggling to differentiate themselves in the crowded marketplace. Here at Gordon Digital, we’ve seen […]
To get a greater return on investment (ROI) from marketing initiatives, businesses need to have a deep understanding of their target audience. By understanding and correctly targeting your audience, you can expect to minimise unnecessary expenditure, drive quality conversions, and increase ROI. This article will outline how to define your audience and convert these audience […]
In the rapidly evolving world of digital marketing, conversion tracking has become critical in measuring campaign effectiveness. With advertisers facing ever-changing privacy regulations and the gradual decline of third-party cookies, there is an urgent need for a more robust, privacy-centric approach. Google Ads enhanced conversions provide that solution. In this article, we will delve into […]