Knowledge Centre

Local Business Citations & SEO

Your business is well-established with customers – but search engines like Google need to use business citations to confirm your information.

High-quality business citations enhance your chances of appearing in the local search results. This increases visibility and drives more traffic to your website, helping you capture more customers.

This article covers what you need to know about creating business citations, auditing and optimising citations to improve your local SEO, and ensuring your business stands out online.

The Best Free SEO Tools for Beginners

Search Engine Optimisation (SEO) is the most effective way to grow your business in the long-term.

Running a successful SEO campaign requires data. The more you know about your website and users, the easier it is to make an impact.

This article is by no means an exhaustive list. There are lots of good, free SEO tools on the market. But these are the best free SEO tools we recommend for businesses that want real growth.

Your Ultimate Guide to the Top 10 Essential Meta Tags

There’s lots of little details to learn when it comes to meta tags. Right now, all you need to know is that they can have a big impact on your SEO strategy.

While meta tags might seem like a minor detail, things like page titles have a huge influence over potential keyword rankings. Similarly, things like the robots meta tag are used to control search engine crawlability, and they can prevent your website from being found at all.

What is Long Tail Keyword Research

It’s now possible to find any information you want online. You just have to sort through billions of web pages to get it.

When the information you want is buried under millions of other pages, locating the right website can be a challenge. That’s why we rely on search engines.

Over 90% of online experiences now begin with a search engine. Search engines allow us to use simple queries to sift through millions of results and find the right results instantly.

This creates a fantastic opportunity for businesses that want to increase their visibility online.

Unlocking Insights with Google Trends

Understanding consumer behaviour is the key to digital marketing.

Whether you are building a website, running Google Ads or creating SEO content, it’s your job to know how customers think and act.

That’s easy to say, but it can be difficult to do. Consumer behaviour is always changing. Worse, the digital marketing landscape evolves quickly, and previously successful strategies can become outdated.

The only way to avoid this issue is to stay ahead of the curve.