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Knowledge Centre

Our team of digital marketing specialists have curated a bank of SEO, Google Ads ands Social Media Ads resources including articles, how to guides, videos and more to help your business grow

Authors

What is Quality Score & Ad Rank?

Gareth Duddington
10 minutes

The challenge is that Google Ads is a complex ecosystem. Executed correctly, Google Ads can be a time and cost-effective source of new leads for your business. Executed poorly, Google Ads can be an expensive and time-consuming exercise.

If you want to make the most of your Google Ads campaigns, it’s a good idea to learn more about how the system works.

In this article, we’ll discuss Quality Score and Ad Rank, two of the most important factors in the performance of Google Ads campaigns.

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What is Paid Search and PPC?

Shanu Kumari
11 minutes

We live in a world that’s permanently connected. Average screen time is up to 6 hours and 58 minutes per day. That‘s 6 hours and 58 minutes of looking at work computers, smartphones, tablets and TV’s. So how do you reach them? The answer is paid search marketing!

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How Does Google’s Search Algorithm Work?

Sarah Halliday
10 minutes

Google’s main goal is to serve the best search results possible. When Google provides relevant results, customers are more likely to use the search engine, which helps Google make money! But there’s over 50 billion websites in Google’s database, so how does it know which results to show? The answer is the Google Search Algorithm.

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Everything on Google E-E-A-T

Matt Bassos
16 minutes

When you hear the term E-E-A-T, you may think Google has branched out into the restaurant business. While the giant does have its finger in many pies, dining isn’t one of them. Matt our SEO Specialist and Account Director delves into everything EEAT.

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