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How the Google Ads Network Conquered the Internet Google Ads is one of the best ways to connect with your target audience and maximise the reach of your ads. That’s because Google Ads can be placed on millions of websites from all over the world. Google does this using its extensive Search Partner and Display […]
What is a Digital Marketing Funnel? A digital marketing funnel is a framework used to outline the process that guides users from prospects through becoming repeat customers. Most marketing funnels consist of 4 stages: Awareness, Discovery, Conversion and Retention. You could think of a digital marketing funnel as a plan of action. It helps to […]
What is the Google Search algorithm? The Google search algorithm is a mathematical formula Google uses to provide search results that match the user’s search query. The algorithm considers hundreds of “ranking factors,” like keywords, URLs, user experience, backlinks and much more. You can think of the Google search algorithm as a set of criteria. […]