Knowledge Centre Articles Archive - Page 6 of 6

Knowledge Centre

Our team of digital marketing specialists have curated a bank of SEO, Google Ads ands Social Media Ads resources including articles, how to guides, videos and more to help your business grow

Google Ads

Differences Between Google Search, Partners & Display Network?

Google Ads is one of the best ways to connect with your target audience and maximise the reach of your ads. That’s because Google Ads can be placed on millions of websites from all over the world. Google does this usings its extensive Search Partner and Display networks. The Search Partner and Display networks are […]

Google Ads

What is Quality Score & Ad Rank?

The challenge is that Google Ads is a complex ecosystem. Executed correctly, Google Ads can be a time and cost-effective source of new leads for your business. Executed poorly, Google Ads can be an expensive and time-consuming exercise. If you want to make the most of your Google Ads campaigns, it’s a good idea to […]

Strategy

How to Build a Digital Marketing Funnel

Every business needs a steady flow of new customers. But where do those customers come from? How do you guide them from clicking on an ad to actually making a purchase? How do you turn a one-off purchase into repeat business? The answer lies in digital marketing funnels. […]

Google Ads

What is Paid Search and PPC?

We live in a world that’s permanently connected. Average screen time is up to 6 hours and 58 minutes per day. That‘s 6 hours and 58 minutes of looking at work computers, smartphones, tablets and TV’s. So how do you reach them? The answer is paid search marketing! […]

SEO

How Does Google’s Search Algorithm Work?

Danny Wales
14/02/2024
10 minutes

Google’s main goal is to serve the best search results possible. When Google provides relevant results, customers are more likely to use the search engine, which helps Google make money! But there’s over 50 billion websites in Google’s database, so how does it know which results to show? The answer is the Google Search Algorithm. […]

Strategy

How To Set Digital Marketing Goals in 2024

Businesses are spending more than ever on digital marketing. Having a clear plan is the best way to start the new year on the right foot. This article will guide you through the process of creating your marketing goals and ensuring they’re aligned to your business plan. […]