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Knowledge Centre

Our team of digital marketing specialists have curated a bank of SEO, Google Ads ands Social Media Ads resources including articles, how to guides, videos and more to help your business grow

Google Ads

Differences Between Google Search, Partners & Display Network?

How the Google Ads Network Conquered the Internet Google Ads is one of the best ways to connect with your target audience and maximise the reach of your ads. That’s because Google Ads can be placed on millions of websites from all over the world. Google does this using its extensive Search Partner and Display […]

Google Ads

What is Quality Score & Ad Rank?

The challenge is that Google Ads is a complex ecosystem. Executed correctly, Google Ads can be a time and cost-effective source of new leads for your business. Executed poorly, Google Ads can be an expensive and time-consuming exercise. If you want to make the most of your Google Ads campaigns, it’s a good idea to […]

Strategy

How to Build a Digital Marketing Funnel

What is a Digital Marketing Funnel? A digital marketing funnel is a framework used to outline the process that guides users from prospects through becoming repeat customers. Most marketing funnels consist of 4 stages: Awareness, Discovery, Conversion and Retention. You could think of a digital marketing funnel as a plan of action. It helps to […]

Google Ads

What is Paid Search and PPC?

We live in a world that’s permanently connected. Average screen time is up to 6 hours and 58 minutes per day. That‘s 6 hours and 58 minutes of looking at work computers, smartphones, tablets and TV’s. So how do you reach them? The answer is paid search marketing! […]

SEO

How Does Google’s Search Algorithm Work?

What is the Google Search algorithm? The Google search algorithm is a mathematical formula Google uses to provide search results that match the user’s search query. The algorithm considers hundreds of “ranking factors,” like keywords, URLs, user experience, backlinks and much more. You can think of the Google search algorithm as a set of criteria. […]

Strategy

How To Set Digital Marketing Goals in 2024

Businesses are spending more than ever on digital marketing. Having a clear plan is the best way to start the new year on the right foot. This article will guide you through the process of creating your marketing goals and ensuring they’re aligned to your business plan. […]

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