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Knowledge Centre

Our team of digital marketing specialists have curated a bank of SEO, Google Ads ands Social Media Ads resources including articles, how to guides, videos and more to help your business grow

Authors

What is Long Tail Keyword Research

Tom Stefanou
13 minutes

It’s now possible to find any information you want online. You just have to sort through billions of web pages to get it.

When the information you want is buried under millions of other pages, locating the right website can be a challenge. That’s why we rely on search engines.

Over 90% of online experiences now begin with a search engine. Search engines allow us to use simple queries to sift through millions of results and find the right results instantly.

This creates a fantastic opportunity for businesses that want to increase their visibility online.

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Unlocking Insights with Google Trends

Sarah Halliday
8 minutes

Understanding consumer behaviour is the key to digital marketing.

Whether you are building a website, running Google Ads or creating SEO content, it’s your job to know how customers think and act.

That’s easy to say, but it can be difficult to do. Consumer behaviour is always changing. Worse, the digital marketing landscape evolves quickly, and previously successful strategies can become outdated.

The only way to avoid this issue is to stay ahead of the curve.

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Differences Between Google Search, Partners & Display Network?

Phoebe Dolan
8 minutes

Google Ads is one of the best ways to connect with your target audience and maximise the reach of your ads. That’s because Google Ads can be placed on millions of websites from all over the world.

Google does this usings its extensive Search Partner and Display networks.

The Search Partner and Display networks are an initiative where third-party websites sell advertising space to Google.

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What is Quality Score & Ad Rank?

Gareth Duddington
10 minutes

The challenge is that Google Ads is a complex ecosystem. Executed correctly, Google Ads can be a time and cost-effective source of new leads for your business. Executed poorly, Google Ads can be an expensive and time-consuming exercise.

If you want to make the most of your Google Ads campaigns, it’s a good idea to learn more about how the system works.

In this article, we’ll discuss Quality Score and Ad Rank, two of the most important factors in the performance of Google Ads campaigns.

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What is Paid Search and PPC?

Shanu Kumari
11 minutes

We live in a world that’s permanently connected. Average screen time is up to 6 hours and 58 minutes per day. That‘s 6 hours and 58 minutes of looking at work computers, smartphones, tablets and TV’s. So how do you reach them? The answer is paid search marketing!

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