Getting Started With Schema Markup Using schema markup is a valuable way for a website to increase its visibility in the search results through rich snippets. Whilst schema is not a ranking factor, it can help search engines understand web page content, which can directly affect SEO performance. What is Structured Data? Structured data is […]

Google’s Biggest Updates from 2003-2011 Google has come a long way in the past 10+ years, but the search engine has been around for much longer than that. Sure, it wasn’t always as powerful as it is now, but Google has been working hard to provide a smarter search experience for decades. So, before we […]

What is Mobile First Indexing In 2018, Google announced that it would begin analysing mobile versions of websites to make search engine indexing and ranking decisions. Through this analysis, Google refined its smartphone crawler, Googlebot and created two different bot types; one for smartphones, which is the primary crawler for indexing, and another dedicated to […]

What is Local SEO Local SEO is a type of SEO that focuses on organic search presence and visibility within areas such as states, cities, and suburbs. Local SEO applies to many different businesses, including Service Area Businesses (SABs) such as those doing SEO for tradies or businesses that have multiple physical locations, including shopfronts, […]

How Important is Page Speed for SEO in 2025? Page speed is an important part of User Experience (UX) and a website’s technical SEO. Attention spans are shrinking. Users have become accustomed to lightning fast internet. When you add those two things together, users now expect the average website to load in 1-3 seconds. If […]