Our team of digital marketing specialists have curated a bank of SEO, Google Ads ands Social Media Ads resources including articles, how to guides, videos and more to help your business grow
Search Engine Optimisation (SEO) is the most effective way to grow your business in the long-term.
Running a successful SEO campaign requires data. The more you know about your website and users, the easier it is to make an impact.
This article is by no means an exhaustive list. There are lots of good, free SEO tools on the market. But these are the best free SEO tools we recommend for businesses that want real growth.
Read articleThere’s lots of little details to learn when it comes to meta tags. Right now, all you need to know is that they can have a big impact on your SEO strategy.
While meta tags might seem like a minor detail, things like page titles have a huge influence over potential keyword rankings. Similarly, things like the robots meta tag are used to control search engine crawlability, and they can prevent your website from being found at all.
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Understanding the Google Ads auction system is crucial to maximising your marketing budget. Mastering the auction process can significantly improve the success of your advertising campaigns, reduce the amount of money you’re spending, and deliver the sales and leads your business wants.
Read articleIt’s now possible to find any information you want online. You just have to sort through billions of web pages to get it.
When the information you want is buried under millions of other pages, locating the right website can be a challenge. That’s why we rely on search engines.
Over 90% of online experiences now begin with a search engine. Search engines allow us to use simple queries to sift through millions of results and find the right results instantly.
This creates a fantastic opportunity for businesses that want to increase their visibility online.
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Understanding consumer behaviour is the key to digital marketing.
Whether you are building a website, running Google Ads or creating SEO content, it’s your job to know how customers think and act.
That’s easy to say, but it can be difficult to do. Consumer behaviour is always changing. Worse, the digital marketing landscape evolves quickly, and previously successful strategies can become outdated.
The only way to avoid this issue is to stay ahead of the curve.
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Google Ads is one of the best ways to connect with your target audience and maximise the reach of your ads. That’s because Google Ads can be placed on millions of websites from all over the world.
Google does this usings its extensive Search Partner and Display networks.
The Search Partner and Display networks are an initiative where third-party websites sell advertising space to Google.
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